“Gold is forever. It is beautiful, useful, and never wears out. Small wonder that gold has been prized over all else, in all ages, as a store of value that will survive the travails of life and the ravages of time.”

— James Blakeley

It’s universal

Gold is one of the oldest investment classes in the world. A pure, naturally scarce, beautiful metal, it has held our attention for millennia. Equally prized by bankers and bakers, gold has fascinated humans since the dawn of time. Not only a currency, but a valued investment, gold has held its value since the beginning of civilization.

It’s stable

Do you ever feel like the world is increasingly out of control? Gold can be a secure anchor in the face of so much volatility. Gold is the only investment asset that has survived every war, calamity and economic crisis in history. If you’re looking for an investment that will withstand political and economic storms, gold is a safe choice.

It’s naturally scarce

All the gold on earth would weigh around 91,000 tons and would fit into two Olympic sized swimming pools. That’s all the gold ever found or mined; all the gold owned by every person, government or institution on earth; all the gold in jewellery, art, electronics and currency. For perspective, more than double that weight of steel is produced every hour around the world.

Golden Timeline

  • 2016

    SendGold launched – bringing gold into the
    digital age

  • 1929

    The Great Depression – stock markets crash;
    gold holds its value

  • 1850s-1900

    Gold rush years (Australia)

  • 1790-1900

    Gold rush years (US)

  • 1792

    United States passes the ‘Mint and Coinage
    Act’ which links the value of the American
    Dollar to gold. Called the ‘gold standard’

  • AD 98-160

    At the height of the Roman Empire, gold coins
    were the currency across Europe, the middle
    East and North Africa – allowing trade and a
    burgeoning economy

  • BCE 7

    The Kingdom of Lydia in what is now western Turkey
    the first to use gold as a currency –
    inventing the concept of “money”

  • 1,500 BCE

    Egyptians invented ‘fire assaying’ – the first
    way to determine the purity of gold

  • 2,000 BCE

    Egyptians first mined gold

  • 2,550 BCE

    The capstones of the great pyramids at Giza
    made from solid gold

  • 40,000 years ago

    Earliest recorded human interaction with gold:
    gold flakes found in 40,000 year old Paleolithic
    caves – the burial places of Cro-Magnon man

  • 4 Billion years ago

    All of the world’s gold was deposited by an extended meteor shower of precious metals


March 14, 2018

SendGold Customers' Favourite Offer Buy up to AUD 4,999.99 worth of gold and we will give you a 5% gold Top Up. Offer ends midnight 31 March 2018. REGISTER NOW! The Not-so-fine Print The maximum Top Up reward is AUD 250.00 (the Cap), which may be reached through multiple gold purchases. The Top Up reward…

Mark Pey

February 15, 2018

PwC released it's latest report, The rising attractiveness of alternative asset classes for Sovereign Wealth Funds. “In addition to being a hedge against crises, gold outperformed all traditional asset classes on a ten- and twenty-year basis.” “Among alternatives, when examining the correlation returns with the S&P 500 index, gold is an excellent diversifier.” “Gold as…

Why choose Gold? You’re banking on history.

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