Mark Pey

November 29, 2018

At SendGold we have always believed that one of the big advantages for owning SendGold gold is liquidity.

Liquidity. Simply put, an asset is liquid if you can buy or sell as much as you need, anytime you need, at a reasonable price. Gold is one of the most liquid assets in the workd. The daily trading volume in the gold markets even exceeds the daily share trading volumes in the entire S&P 500 index: By contrast, the headlines about liquidity in the cryptocurrency markets are not very positive at the moment: Token Liquid-ity Plummets Leaving Bag Holders High and Dry We’re big believers in the promise of blockchain record keeping and distribution channels when coupled with a top-quality asset like gold bullion. Gold has proven, deep, highly-liquid markets and broad usage and ownership across a variety of different industries. There’s gold in the smartphone in your hand, in the NASA Rover that landed on the surface of Mars this week, and in the vaults of the biggest investors and governments in the world. We think these are advantages that will be difficult for any new software algorithms to match. SendGold is focused on becoming a strong stablecoin contender with SendGold Coin (SGC)   Follow SendGold on Facebook  


Mark Pey

November 29, 2018

At SendGold we have always believed that one of the big advantages for owning SendGold gold is liquidity.

Liquidity. Simply put, an asset is liquid if you can buy or sell as much as you need, anytime you need, at a reasonable price. Gold is one of the most liquid assets in the workd. The daily trading volume in the gold markets even exceeds the daily share trading volumes in the entire S&P 500 index: By contrast, the headlines about liquidity in the cryptocurrency markets are not very positive at the moment: Token Liquid-ity Plummets Leaving Bag Holders High and Dry We’re big believers in the promise of blockchain record keeping and distribution channels when coupled with a top-quality asset like gold bullion. Gold has proven, deep, highly-liquid markets and broad usage and ownership across a variety of different industries. There’s gold in the smartphone in your hand, in the NASA Rover that landed on the surface of Mars this week, and in the vaults of the biggest investors and governments in the world. We think these are advantages that will be difficult for any new software algorithms to match. SendGold is focused on becoming a strong stablecoin contender with SendGold Coin (SGC)   Follow SendGold on Facebook  


Mark Pey

November 22, 2018

The recent drop in cryptocurrency prices was triggered in part by the strong actions announced by the U.S. SEC clarifying that market functions like custody and asset exchange are subject to strict enforcement of securities laws regardless of which software mechanisms are being used.

We think these actions by the SEC are an overdue and positive step in the right direction that will help the industry mature and weed out the high risk business models.

https://www.clearyenforcementwatch.com/2018/11/sec-brings-first-enforcement-action-digital-assets-trading-platform-failure-register-securities-exchange/ In particular the SEC ruled that developers of “smart contracts” were responsible for the operations of those contracts even if those operations were automated once they were put into production. At SendGold it has always been non-negotiable that we offer one of the world’s top-quality assets in a clear and unambiguous legal structure that protects our customers, and our blockchain distribution channel is no exception to this. We think these actions by the SEC are an overdue and positive step in the right direction that will help the industry mature and weed out the high risk business models. https://www.sendgold.com/where-is-your-gold-and-what-about-security/ Follow SendGold on Facebook  


Mark Pey

November 29, 2018

At SendGold we have always believed that one of the big advantages for owning SendGold gold is liquidity.

Liquidity. Simply put, an asset is liquid if you can buy or sell as much as you need, anytime you need, at a reasonable price. Gold is one of the most liquid assets in the workd. The daily trading volume in the gold markets even exceeds the daily share trading volumes in the entire S&P 500 index: By contrast, the headlines about liquidity in the cryptocurrency markets are not very positive at the moment: Token Liquid-ity Plummets Leaving Bag Holders High and Dry We’re big believers in the promise of blockchain record keeping and distribution channels when coupled with a top-quality asset like gold bullion. Gold has proven, deep, highly-liquid markets and broad usage and ownership across a variety of different industries. There’s gold in the smartphone in your hand, in the NASA Rover that landed on the surface of Mars this week, and in the vaults of the biggest investors and governments in the world. We think these are advantages that will be difficult for any new software algorithms to match. SendGold is focused on becoming a strong stablecoin contender with SendGold Coin (SGC)   Follow SendGold on Facebook  


Mark Pey

November 22, 2018

The recent drop in cryptocurrency prices was triggered in part by the strong actions announced by the U.S. SEC clarifying that market functions like custody and asset exchange are subject to strict enforcement of securities laws regardless of which software mechanisms are being used.

We think these actions by the SEC are an overdue and positive step in the right direction that will help the industry mature and weed out the high risk business models.

https://www.clearyenforcementwatch.com/2018/11/sec-brings-first-enforcement-action-digital-assets-trading-platform-failure-register-securities-exchange/ In particular the SEC ruled that developers of “smart contracts” were responsible for the operations of those contracts even if those operations were automated once they were put into production. At SendGold it has always been non-negotiable that we offer one of the world’s top-quality assets in a clear and unambiguous legal structure that protects our customers, and our blockchain distribution channel is no exception to this. We think these actions by the SEC are an overdue and positive step in the right direction that will help the industry mature and weed out the high risk business models. https://www.sendgold.com/where-is-your-gold-and-what-about-security/ Follow SendGold on Facebook  


Mark Pey

November 19, 2018

We believe blockchain network technology and compliance are reaching a tipping point, and we have now advanced our channel-agnostic Gold-as-a-Service (GaaS) into this sector, with new announcements to come around our SendGold Coin (SGC).

"SendGold Coin (SGC) is based on an asset that cannot fork, has a fixed supply governed by physics not algorithms or central banks, is legal to own everywhere, has a universal brand and preserves purchasing power better than debt-based currencies."

What is stability anyway?

Cryptocurrency price volatility has led developers to create algorithmic “stablecoins” as recognition builds that stability is a critical property of money. We think “stability” in this context has three main components:
  • Relative intraday price stability so the token has sufficient price certainty to be useful for daily transactions
  • Medium and long-term value stability so that holders do not see their purchasing power eroded over time
  • Stability of the legal ownership claim to the asset in question.
Firstly, the price volatility of an asset tends to be a function of the depth of trading and the breadth of ownership of the asset. These are key advantages of gold and are key unanswered questions for algorithmic assets. Secondly, gold has already proven its worth as “mankind’s stablecoin” for centuries as its value has kept pace with the rise in real-world costs of goods and services through every conceivable economic scenario. Lastly, it is the legal and regulatory certainty of outright ownership of physical gold bullion that we feel will make a SendGold blockchain stablecoin a successful complement to our existing SendGold platform.

SendGold’s history with blockchain

Our investors are aware that SendGold has had a long-term active blockchain and cryptocurrency R&D program since 2013. As the industry and technology began to mature in 2015 we put the first production version of SendGold onto a blockchain platform and submitted it to extensive internal testing. SendGold CEO Jodi Stanton: from blockchain to globally compliant gold money ready for APAC expansion But we still did not conclude that blockchain platforms presented compelling business cases beyond value storage and speculation. In particular we did not feel that the mechanisms required to account real-world assets like gold (using what are called blockchain “smart contracts”) had the technical maturity and security guarantees that our security team, our regulators, our bank partners, and our customers required. High-profile smart contract hacks on certain platforms (like the DAO failure on Ethereum, which resulted in a $70M loss) validated this view. Our longer term view has been that blockchain could potentially present dramatic improvements in the transparency, speed, and costs of global asset transfers over the current mechanisms, most of which are many decades old. To validate this we established a number of strict parameters for our analysis including network architecture, governance, transaction throughput, usability, sustainability, legal ownership, regulatory compliance, taxation, and above of all end-to-end enterprise-grade system security. We have spent a great deal of time on emerging “Generation 3.0” platforms, with particular focus on smart contract generation and execution. In software development it’s often the case that while early design flaws in existing systems can be patched with workarounds, greenfield development that builds on prior learnings from the ground up can leapfrog the older architectures in speed, costs, and especially reduced complexity. These new 3.0 networks can natively process thousands or even tens of thousands of transactions per second (versus the current 7 per second for Bitcoin and 25 for Ethereum). They are innovating “down the software stack”, which means they streamline transaction processing and enhance security at the code execution and even at chip levels. Most critically, instead of design approaches that say “let the system do anything for anybody all the time” these platforms lock down smart contract security using industry-proven software tools, test harnesses, and even world-leading AI that identifies and blocks security vulnerabilities more thoroughly and more reliably than any human software developer could. Our objectives are to make SendGold Coin (SGC) the most stable, liquid, accessible, legal and secure crypto-asset and we believe our partnerships with Blockchain 3.0 platforms put us well on the way to achieving those goals.   Follow SendGold on Facebook  


Mark Pey

November 29, 2018

At SendGold we have always believed that one of the big advantages for owning SendGold gold is liquidity.

Liquidity. Simply put, an asset is liquid if you can buy or sell as much as you need, anytime you need, at a reasonable price. Gold is one of the most liquid assets in the workd. The daily trading volume in the gold markets even exceeds the daily share trading volumes in the entire S&P 500 index: By contrast, the headlines about liquidity in the cryptocurrency markets are not very positive at the moment: Token Liquid-ity Plummets Leaving Bag Holders High and Dry We’re big believers in the promise of blockchain record keeping and distribution channels when coupled with a top-quality asset like gold bullion. Gold has proven, deep, highly-liquid markets and broad usage and ownership across a variety of different industries. There’s gold in the smartphone in your hand, in the NASA Rover that landed on the surface of Mars this week, and in the vaults of the biggest investors and governments in the world. We think these are advantages that will be difficult for any new software algorithms to match. SendGold is focused on becoming a strong stablecoin contender with SendGold Coin (SGC)   Follow SendGold on Facebook  


Mark Pey

November 22, 2018

The recent drop in cryptocurrency prices was triggered in part by the strong actions announced by the U.S. SEC clarifying that market functions like custody and asset exchange are subject to strict enforcement of securities laws regardless of which software mechanisms are being used.

We think these actions by the SEC are an overdue and positive step in the right direction that will help the industry mature and weed out the high risk business models.

https://www.clearyenforcementwatch.com/2018/11/sec-brings-first-enforcement-action-digital-assets-trading-platform-failure-register-securities-exchange/ In particular the SEC ruled that developers of “smart contracts” were responsible for the operations of those contracts even if those operations were automated once they were put into production. At SendGold it has always been non-negotiable that we offer one of the world’s top-quality assets in a clear and unambiguous legal structure that protects our customers, and our blockchain distribution channel is no exception to this. We think these actions by the SEC are an overdue and positive step in the right direction that will help the industry mature and weed out the high risk business models. https://www.sendgold.com/where-is-your-gold-and-what-about-security/ Follow SendGold on Facebook  


Mark Pey

November 19, 2018

We believe blockchain network technology and compliance are reaching a tipping point, and we have now advanced our channel-agnostic Gold-as-a-Service (GaaS) into this sector, with new announcements to come around our SendGold Coin (SGC).

"SendGold Coin (SGC) is based on an asset that cannot fork, has a fixed supply governed by physics not algorithms or central banks, is legal to own everywhere, has a universal brand and preserves purchasing power better than debt-based currencies."

What is stability anyway?

Cryptocurrency price volatility has led developers to create algorithmic “stablecoins” as recognition builds that stability is a critical property of money. We think “stability” in this context has three main components:
  • Relative intraday price stability so the token has sufficient price certainty to be useful for daily transactions
  • Medium and long-term value stability so that holders do not see their purchasing power eroded over time
  • Stability of the legal ownership claim to the asset in question.
Firstly, the price volatility of an asset tends to be a function of the depth of trading and the breadth of ownership of the asset. These are key advantages of gold and are key unanswered questions for algorithmic assets. Secondly, gold has already proven its worth as “mankind’s stablecoin” for centuries as its value has kept pace with the rise in real-world costs of goods and services through every conceivable economic scenario. Lastly, it is the legal and regulatory certainty of outright ownership of physical gold bullion that we feel will make a SendGold blockchain stablecoin a successful complement to our existing SendGold platform.

SendGold’s history with blockchain

Our investors are aware that SendGold has had a long-term active blockchain and cryptocurrency R&D program since 2013. As the industry and technology began to mature in 2015 we put the first production version of SendGold onto a blockchain platform and submitted it to extensive internal testing. SendGold CEO Jodi Stanton: from blockchain to globally compliant gold money ready for APAC expansion But we still did not conclude that blockchain platforms presented compelling business cases beyond value storage and speculation. In particular we did not feel that the mechanisms required to account real-world assets like gold (using what are called blockchain “smart contracts”) had the technical maturity and security guarantees that our security team, our regulators, our bank partners, and our customers required. High-profile smart contract hacks on certain platforms (like the DAO failure on Ethereum, which resulted in a $70M loss) validated this view. Our longer term view has been that blockchain could potentially present dramatic improvements in the transparency, speed, and costs of global asset transfers over the current mechanisms, most of which are many decades old. To validate this we established a number of strict parameters for our analysis including network architecture, governance, transaction throughput, usability, sustainability, legal ownership, regulatory compliance, taxation, and above of all end-to-end enterprise-grade system security. We have spent a great deal of time on emerging “Generation 3.0” platforms, with particular focus on smart contract generation and execution. In software development it’s often the case that while early design flaws in existing systems can be patched with workarounds, greenfield development that builds on prior learnings from the ground up can leapfrog the older architectures in speed, costs, and especially reduced complexity. These new 3.0 networks can natively process thousands or even tens of thousands of transactions per second (versus the current 7 per second for Bitcoin and 25 for Ethereum). They are innovating “down the software stack”, which means they streamline transaction processing and enhance security at the code execution and even at chip levels. Most critically, instead of design approaches that say “let the system do anything for anybody all the time” these platforms lock down smart contract security using industry-proven software tools, test harnesses, and even world-leading AI that identifies and blocks security vulnerabilities more thoroughly and more reliably than any human software developer could. Our objectives are to make SendGold Coin (SGC) the most stable, liquid, accessible, legal and secure crypto-asset and we believe our partnerships with Blockchain 3.0 platforms put us well on the way to achieving those goals.   Follow SendGold on Facebook  


Mark Pey

September 4, 2018

Imagine if all those virtual gold bars and coins you accumulate while video gaming suddenly became real gold.

This fantasy is set to become reality. Australian fintech SendGold has signed a deal with Golden Matrix Group (GMG) – a US-based social gaming technology company – to embed real gold inside GMG’s platform, with large international customers primarily across Asia-Pacific.

SendGold is the company behind Gold-as-a-Service (GaaS), which is used by investors around the world to deal in gold bullion. Their gold is stored in high-security vaults in Australia and insured by Lloyd’s of London, yet using the SendGold mobile phone app they can buy or sell gold holdings, or use them to make peer-to-peer payments much as they might with digital currencies such as Bitcoin. Unlike Bitcoin, however, SendGold does not provide holders with a cryptocurrency or a digital token, but legal title to a physical piece of assayed, audited gold that can be used as a liquid asset. Now SendGold’s digital gold technology will allow gamers to accumulate gold bullion while playing their favourite games and manage it digitally. They can retain their gold in the SendGold vaults as an investment, or cash it out into a bank account at any time using the SendGold app. SendGold can even be used by those without bank accounts, as it can be exchanged with other SendGold customers. The global gaming industry is big business. It is three times bigger than the movie industry, and its revenues now exceed those of the entire global sports sector. And in Asia Pacific, which makes up more than half of the entire gaming industry and where GMG’s games are primarily distributed, gold has long been venerated as a traditional store of value, and a stable dependable hedge against currency fluctuations. SendGold CEO Jodi Stanton said gaming is a large, untapped market that the company is actively pursuing through its Gold-as-a-Service gold transaction platform. “We are strategically targeting Gaming as a key adjacent market.’’ says Stanton. “Asia’s Gaming market is now 69% of the global gaming market.” Stanton said participating in the Gaming sector also builds awareness of our peer-to-peer gold payments platform with one of our key customer segments at an age where they are just beginning to think about investing. SendGold is also tapping into the potential of the gaming industry with its own game, “Gold Rush by SendGold”. Gold Rush is an Augmented Reality (AR) location game like Pokémon Go and CodeRunner. Pokémon Go is one of the most successful mobile games with over 100 million downloads, generating over USD268 million. Instead of capturing game animals as in Pokemon Go, Gold Rush players can capture real gold that is automatically added to their SendGold account. The app combines augmented reality, geo-caching, gold tokenisation and map geo-fencing into what users have called a very simple, exciting, and fun app. SendGold plans to publicise Gold Rush events around the world to build awareness and buzz around the SendGold app. “At SendGold we are in Gold-as-a-Service discussions with partners with large, interactive audiences in sectors like social, messaging, communities, transactional marketplaces, and loyalty, and games certainly fits this mandate,’’ says SendGold Head of Business Development Mark Pey. “We’ve also added a specialist games industry executive, Jennifer Wilson, to our board. Jennifer brings internationally recognised and awarded deep specialisation in mobile, apps, web, games and social media, and brings valuable industry networks”, states Pey. "Our customers have so much to look forward to!" The other 'new game in town" is equity crowdfunding, which only started in Australia in January this year. SendGold has embraced this new capital raising channel to enable retail investors an opportunity to own part of their company. Investors who bid before 31 August will receive an invite to SendGold’s World First Gold Rush across Australia’s top 25 towns/cities in 4Q. SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
CLOSES FRIDAY 14 SEPTEMBER! Consider the offer document and general risk warning before applying. Invest Now
  Follow SendGold on Facebook  


Mark Pey

November 29, 2018

At SendGold we have always believed that one of the big advantages for owning SendGold gold is liquidity.

Liquidity. Simply put, an asset is liquid if you can buy or sell as much as you need, anytime you need, at a reasonable price. Gold is one of the most liquid assets in the workd. The daily trading volume in the gold markets even exceeds the daily share trading volumes in the entire S&P 500 index: By contrast, the headlines about liquidity in the cryptocurrency markets are not very positive at the moment: Token Liquid-ity Plummets Leaving Bag Holders High and Dry We’re big believers in the promise of blockchain record keeping and distribution channels when coupled with a top-quality asset like gold bullion. Gold has proven, deep, highly-liquid markets and broad usage and ownership across a variety of different industries. There’s gold in the smartphone in your hand, in the NASA Rover that landed on the surface of Mars this week, and in the vaults of the biggest investors and governments in the world. We think these are advantages that will be difficult for any new software algorithms to match. SendGold is focused on becoming a strong stablecoin contender with SendGold Coin (SGC)   Follow SendGold on Facebook  


Mark Pey

November 22, 2018

The recent drop in cryptocurrency prices was triggered in part by the strong actions announced by the U.S. SEC clarifying that market functions like custody and asset exchange are subject to strict enforcement of securities laws regardless of which software mechanisms are being used.

We think these actions by the SEC are an overdue and positive step in the right direction that will help the industry mature and weed out the high risk business models.

https://www.clearyenforcementwatch.com/2018/11/sec-brings-first-enforcement-action-digital-assets-trading-platform-failure-register-securities-exchange/ In particular the SEC ruled that developers of “smart contracts” were responsible for the operations of those contracts even if those operations were automated once they were put into production. At SendGold it has always been non-negotiable that we offer one of the world’s top-quality assets in a clear and unambiguous legal structure that protects our customers, and our blockchain distribution channel is no exception to this. We think these actions by the SEC are an overdue and positive step in the right direction that will help the industry mature and weed out the high risk business models. https://www.sendgold.com/where-is-your-gold-and-what-about-security/ Follow SendGold on Facebook  


Mark Pey

November 19, 2018

We believe blockchain network technology and compliance are reaching a tipping point, and we have now advanced our channel-agnostic Gold-as-a-Service (GaaS) into this sector, with new announcements to come around our SendGold Coin (SGC).

"SendGold Coin (SGC) is based on an asset that cannot fork, has a fixed supply governed by physics not algorithms or central banks, is legal to own everywhere, has a universal brand and preserves purchasing power better than debt-based currencies."

What is stability anyway?

Cryptocurrency price volatility has led developers to create algorithmic “stablecoins” as recognition builds that stability is a critical property of money. We think “stability” in this context has three main components:
  • Relative intraday price stability so the token has sufficient price certainty to be useful for daily transactions
  • Medium and long-term value stability so that holders do not see their purchasing power eroded over time
  • Stability of the legal ownership claim to the asset in question.
Firstly, the price volatility of an asset tends to be a function of the depth of trading and the breadth of ownership of the asset. These are key advantages of gold and are key unanswered questions for algorithmic assets. Secondly, gold has already proven its worth as “mankind’s stablecoin” for centuries as its value has kept pace with the rise in real-world costs of goods and services through every conceivable economic scenario. Lastly, it is the legal and regulatory certainty of outright ownership of physical gold bullion that we feel will make a SendGold blockchain stablecoin a successful complement to our existing SendGold platform.

SendGold’s history with blockchain

Our investors are aware that SendGold has had a long-term active blockchain and cryptocurrency R&D program since 2013. As the industry and technology began to mature in 2015 we put the first production version of SendGold onto a blockchain platform and submitted it to extensive internal testing. SendGold CEO Jodi Stanton: from blockchain to globally compliant gold money ready for APAC expansion But we still did not conclude that blockchain platforms presented compelling business cases beyond value storage and speculation. In particular we did not feel that the mechanisms required to account real-world assets like gold (using what are called blockchain “smart contracts”) had the technical maturity and security guarantees that our security team, our regulators, our bank partners, and our customers required. High-profile smart contract hacks on certain platforms (like the DAO failure on Ethereum, which resulted in a $70M loss) validated this view. Our longer term view has been that blockchain could potentially present dramatic improvements in the transparency, speed, and costs of global asset transfers over the current mechanisms, most of which are many decades old. To validate this we established a number of strict parameters for our analysis including network architecture, governance, transaction throughput, usability, sustainability, legal ownership, regulatory compliance, taxation, and above of all end-to-end enterprise-grade system security. We have spent a great deal of time on emerging “Generation 3.0” platforms, with particular focus on smart contract generation and execution. In software development it’s often the case that while early design flaws in existing systems can be patched with workarounds, greenfield development that builds on prior learnings from the ground up can leapfrog the older architectures in speed, costs, and especially reduced complexity. These new 3.0 networks can natively process thousands or even tens of thousands of transactions per second (versus the current 7 per second for Bitcoin and 25 for Ethereum). They are innovating “down the software stack”, which means they streamline transaction processing and enhance security at the code execution and even at chip levels. Most critically, instead of design approaches that say “let the system do anything for anybody all the time” these platforms lock down smart contract security using industry-proven software tools, test harnesses, and even world-leading AI that identifies and blocks security vulnerabilities more thoroughly and more reliably than any human software developer could. Our objectives are to make SendGold Coin (SGC) the most stable, liquid, accessible, legal and secure crypto-asset and we believe our partnerships with Blockchain 3.0 platforms put us well on the way to achieving those goals.   Follow SendGold on Facebook  


Mark Pey

September 4, 2018

Imagine if all those virtual gold bars and coins you accumulate while video gaming suddenly became real gold.

This fantasy is set to become reality. Australian fintech SendGold has signed a deal with Golden Matrix Group (GMG) – a US-based social gaming technology company – to embed real gold inside GMG’s platform, with large international customers primarily across Asia-Pacific.

SendGold is the company behind Gold-as-a-Service (GaaS), which is used by investors around the world to deal in gold bullion. Their gold is stored in high-security vaults in Australia and insured by Lloyd’s of London, yet using the SendGold mobile phone app they can buy or sell gold holdings, or use them to make peer-to-peer payments much as they might with digital currencies such as Bitcoin. Unlike Bitcoin, however, SendGold does not provide holders with a cryptocurrency or a digital token, but legal title to a physical piece of assayed, audited gold that can be used as a liquid asset. Now SendGold’s digital gold technology will allow gamers to accumulate gold bullion while playing their favourite games and manage it digitally. They can retain their gold in the SendGold vaults as an investment, or cash it out into a bank account at any time using the SendGold app. SendGold can even be used by those without bank accounts, as it can be exchanged with other SendGold customers. The global gaming industry is big business. It is three times bigger than the movie industry, and its revenues now exceed those of the entire global sports sector. And in Asia Pacific, which makes up more than half of the entire gaming industry and where GMG’s games are primarily distributed, gold has long been venerated as a traditional store of value, and a stable dependable hedge against currency fluctuations. SendGold CEO Jodi Stanton said gaming is a large, untapped market that the company is actively pursuing through its Gold-as-a-Service gold transaction platform. “We are strategically targeting Gaming as a key adjacent market.’’ says Stanton. “Asia’s Gaming market is now 69% of the global gaming market.” Stanton said participating in the Gaming sector also builds awareness of our peer-to-peer gold payments platform with one of our key customer segments at an age where they are just beginning to think about investing. SendGold is also tapping into the potential of the gaming industry with its own game, “Gold Rush by SendGold”. Gold Rush is an Augmented Reality (AR) location game like Pokémon Go and CodeRunner. Pokémon Go is one of the most successful mobile games with over 100 million downloads, generating over USD268 million. Instead of capturing game animals as in Pokemon Go, Gold Rush players can capture real gold that is automatically added to their SendGold account. The app combines augmented reality, geo-caching, gold tokenisation and map geo-fencing into what users have called a very simple, exciting, and fun app. SendGold plans to publicise Gold Rush events around the world to build awareness and buzz around the SendGold app. “At SendGold we are in Gold-as-a-Service discussions with partners with large, interactive audiences in sectors like social, messaging, communities, transactional marketplaces, and loyalty, and games certainly fits this mandate,’’ says SendGold Head of Business Development Mark Pey. “We’ve also added a specialist games industry executive, Jennifer Wilson, to our board. Jennifer brings internationally recognised and awarded deep specialisation in mobile, apps, web, games and social media, and brings valuable industry networks”, states Pey. "Our customers have so much to look forward to!" The other 'new game in town" is equity crowdfunding, which only started in Australia in January this year. SendGold has embraced this new capital raising channel to enable retail investors an opportunity to own part of their company. Investors who bid before 31 August will receive an invite to SendGold’s World First Gold Rush across Australia’s top 25 towns/cities in 4Q. SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
CLOSES FRIDAY 14 SEPTEMBER! Consider the offer document and general risk warning before applying. Invest Now
  Follow SendGold on Facebook  


Jodi Stanton

August 8, 2018

SendGold are pleased to announce the appointment of software, networking, and artificial intelligence executive Steve Bond to our Board.

"A key part of SendGold’s go-to-market strategy is our B2B Gold-as-a-Service offer”, SendGold Head of Business Development Mark Pey noted.  "Market penetration with B2B distribution partners requires a very different skill-set than retail. We are pleased to bring Steve’s considerable expertise in this arena to bear as we continue to grow these important channels and partnerships across the region."
Mr. Bond is an experienced board member, start-up advisor, and senior software industry executive with a track record of driving growth and transforming markets through innovation and technology. Mr Bond is a former IBM executive with responsibility for driving business growth across Asia-Pacific, Latin America, Middle East/Africa and Central Europe. In this capacity he led the transition to IBM solutions based on Cloud, IOT and Data Analytics. He brings considerable experience in growing global businesses based on establishing strong ecosystem partnerships. He has led large client focussed business units within IBM including working with the financial services sector for over 25 years Mr. Bond also held the executive role of General Manager, Sales and Marketing at Superloop Pty Ltd. He was responsible for developing and leading a growth strategy across Asia Pacific for this innovative telecommunications network provider. He is currently President of Cognitive Software Group. The company invents, patents, develops and commercialises Artificial Intelligence software to leverage Knowledge from Data, specialising in the technologies and techniques of Semantic Computing. Mr. Bond is an active member of FINSIA (Financial Services Institute of Australasia) and AICD (Australian Institute of Company Directors). We look forward to working with Mr. Bond as we continue to develop and grow our partnerships across the region. SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
CLOSES FRIDAY 14 SEPTEMBER! Consider the offer document and general risk warning before applying. Invest Now
  Follow SendGold on Facebook  


Mark Pey

November 29, 2018

At SendGold we have always believed that one of the big advantages for owning SendGold gold is liquidity.

Liquidity. Simply put, an asset is liquid if you can buy or sell as much as you need, anytime you need, at a reasonable price. Gold is one of the most liquid assets in the workd. The daily trading volume in the gold markets even exceeds the daily share trading volumes in the entire S&P 500 index: By contrast, the headlines about liquidity in the cryptocurrency markets are not very positive at the moment: Token Liquid-ity Plummets Leaving Bag Holders High and Dry We’re big believers in the promise of blockchain record keeping and distribution channels when coupled with a top-quality asset like gold bullion. Gold has proven, deep, highly-liquid markets and broad usage and ownership across a variety of different industries. There’s gold in the smartphone in your hand, in the NASA Rover that landed on the surface of Mars this week, and in the vaults of the biggest investors and governments in the world. We think these are advantages that will be difficult for any new software algorithms to match. SendGold is focused on becoming a strong stablecoin contender with SendGold Coin (SGC)   Follow SendGold on Facebook  


Mark Pey

November 22, 2018

The recent drop in cryptocurrency prices was triggered in part by the strong actions announced by the U.S. SEC clarifying that market functions like custody and asset exchange are subject to strict enforcement of securities laws regardless of which software mechanisms are being used.

We think these actions by the SEC are an overdue and positive step in the right direction that will help the industry mature and weed out the high risk business models.

https://www.clearyenforcementwatch.com/2018/11/sec-brings-first-enforcement-action-digital-assets-trading-platform-failure-register-securities-exchange/ In particular the SEC ruled that developers of “smart contracts” were responsible for the operations of those contracts even if those operations were automated once they were put into production. At SendGold it has always been non-negotiable that we offer one of the world’s top-quality assets in a clear and unambiguous legal structure that protects our customers, and our blockchain distribution channel is no exception to this. We think these actions by the SEC are an overdue and positive step in the right direction that will help the industry mature and weed out the high risk business models. https://www.sendgold.com/where-is-your-gold-and-what-about-security/ Follow SendGold on Facebook  


Mark Pey

November 19, 2018

We believe blockchain network technology and compliance are reaching a tipping point, and we have now advanced our channel-agnostic Gold-as-a-Service (GaaS) into this sector, with new announcements to come around our SendGold Coin (SGC).

"SendGold Coin (SGC) is based on an asset that cannot fork, has a fixed supply governed by physics not algorithms or central banks, is legal to own everywhere, has a universal brand and preserves purchasing power better than debt-based currencies."

What is stability anyway?

Cryptocurrency price volatility has led developers to create algorithmic “stablecoins” as recognition builds that stability is a critical property of money. We think “stability” in this context has three main components:
  • Relative intraday price stability so the token has sufficient price certainty to be useful for daily transactions
  • Medium and long-term value stability so that holders do not see their purchasing power eroded over time
  • Stability of the legal ownership claim to the asset in question.
Firstly, the price volatility of an asset tends to be a function of the depth of trading and the breadth of ownership of the asset. These are key advantages of gold and are key unanswered questions for algorithmic assets. Secondly, gold has already proven its worth as “mankind’s stablecoin” for centuries as its value has kept pace with the rise in real-world costs of goods and services through every conceivable economic scenario. Lastly, it is the legal and regulatory certainty of outright ownership of physical gold bullion that we feel will make a SendGold blockchain stablecoin a successful complement to our existing SendGold platform.

SendGold’s history with blockchain

Our investors are aware that SendGold has had a long-term active blockchain and cryptocurrency R&D program since 2013. As the industry and technology began to mature in 2015 we put the first production version of SendGold onto a blockchain platform and submitted it to extensive internal testing. SendGold CEO Jodi Stanton: from blockchain to globally compliant gold money ready for APAC expansion But we still did not conclude that blockchain platforms presented compelling business cases beyond value storage and speculation. In particular we did not feel that the mechanisms required to account real-world assets like gold (using what are called blockchain “smart contracts”) had the technical maturity and security guarantees that our security team, our regulators, our bank partners, and our customers required. High-profile smart contract hacks on certain platforms (like the DAO failure on Ethereum, which resulted in a $70M loss) validated this view. Our longer term view has been that blockchain could potentially present dramatic improvements in the transparency, speed, and costs of global asset transfers over the current mechanisms, most of which are many decades old. To validate this we established a number of strict parameters for our analysis including network architecture, governance, transaction throughput, usability, sustainability, legal ownership, regulatory compliance, taxation, and above of all end-to-end enterprise-grade system security. We have spent a great deal of time on emerging “Generation 3.0” platforms, with particular focus on smart contract generation and execution. In software development it’s often the case that while early design flaws in existing systems can be patched with workarounds, greenfield development that builds on prior learnings from the ground up can leapfrog the older architectures in speed, costs, and especially reduced complexity. These new 3.0 networks can natively process thousands or even tens of thousands of transactions per second (versus the current 7 per second for Bitcoin and 25 for Ethereum). They are innovating “down the software stack”, which means they streamline transaction processing and enhance security at the code execution and even at chip levels. Most critically, instead of design approaches that say “let the system do anything for anybody all the time” these platforms lock down smart contract security using industry-proven software tools, test harnesses, and even world-leading AI that identifies and blocks security vulnerabilities more thoroughly and more reliably than any human software developer could. Our objectives are to make SendGold Coin (SGC) the most stable, liquid, accessible, legal and secure crypto-asset and we believe our partnerships with Blockchain 3.0 platforms put us well on the way to achieving those goals.   Follow SendGold on Facebook  


Mark Pey

September 4, 2018

Imagine if all those virtual gold bars and coins you accumulate while video gaming suddenly became real gold.

This fantasy is set to become reality. Australian fintech SendGold has signed a deal with Golden Matrix Group (GMG) – a US-based social gaming technology company – to embed real gold inside GMG’s platform, with large international customers primarily across Asia-Pacific.

SendGold is the company behind Gold-as-a-Service (GaaS), which is used by investors around the world to deal in gold bullion. Their gold is stored in high-security vaults in Australia and insured by Lloyd’s of London, yet using the SendGold mobile phone app they can buy or sell gold holdings, or use them to make peer-to-peer payments much as they might with digital currencies such as Bitcoin. Unlike Bitcoin, however, SendGold does not provide holders with a cryptocurrency or a digital token, but legal title to a physical piece of assayed, audited gold that can be used as a liquid asset. Now SendGold’s digital gold technology will allow gamers to accumulate gold bullion while playing their favourite games and manage it digitally. They can retain their gold in the SendGold vaults as an investment, or cash it out into a bank account at any time using the SendGold app. SendGold can even be used by those without bank accounts, as it can be exchanged with other SendGold customers. The global gaming industry is big business. It is three times bigger than the movie industry, and its revenues now exceed those of the entire global sports sector. And in Asia Pacific, which makes up more than half of the entire gaming industry and where GMG’s games are primarily distributed, gold has long been venerated as a traditional store of value, and a stable dependable hedge against currency fluctuations. SendGold CEO Jodi Stanton said gaming is a large, untapped market that the company is actively pursuing through its Gold-as-a-Service gold transaction platform. “We are strategically targeting Gaming as a key adjacent market.’’ says Stanton. “Asia’s Gaming market is now 69% of the global gaming market.” Stanton said participating in the Gaming sector also builds awareness of our peer-to-peer gold payments platform with one of our key customer segments at an age where they are just beginning to think about investing. SendGold is also tapping into the potential of the gaming industry with its own game, “Gold Rush by SendGold”. Gold Rush is an Augmented Reality (AR) location game like Pokémon Go and CodeRunner. Pokémon Go is one of the most successful mobile games with over 100 million downloads, generating over USD268 million. Instead of capturing game animals as in Pokemon Go, Gold Rush players can capture real gold that is automatically added to their SendGold account. The app combines augmented reality, geo-caching, gold tokenisation and map geo-fencing into what users have called a very simple, exciting, and fun app. SendGold plans to publicise Gold Rush events around the world to build awareness and buzz around the SendGold app. “At SendGold we are in Gold-as-a-Service discussions with partners with large, interactive audiences in sectors like social, messaging, communities, transactional marketplaces, and loyalty, and games certainly fits this mandate,’’ says SendGold Head of Business Development Mark Pey. “We’ve also added a specialist games industry executive, Jennifer Wilson, to our board. Jennifer brings internationally recognised and awarded deep specialisation in mobile, apps, web, games and social media, and brings valuable industry networks”, states Pey. "Our customers have so much to look forward to!" The other 'new game in town" is equity crowdfunding, which only started in Australia in January this year. SendGold has embraced this new capital raising channel to enable retail investors an opportunity to own part of their company. Investors who bid before 31 August will receive an invite to SendGold’s World First Gold Rush across Australia’s top 25 towns/cities in 4Q. SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
CLOSES FRIDAY 14 SEPTEMBER! Consider the offer document and general risk warning before applying. Invest Now
  Follow SendGold on Facebook  


Jodi Stanton

August 8, 2018

SendGold are pleased to announce the appointment of software, networking, and artificial intelligence executive Steve Bond to our Board.

"A key part of SendGold’s go-to-market strategy is our B2B Gold-as-a-Service offer”, SendGold Head of Business Development Mark Pey noted.  "Market penetration with B2B distribution partners requires a very different skill-set than retail. We are pleased to bring Steve’s considerable expertise in this arena to bear as we continue to grow these important channels and partnerships across the region."
Mr. Bond is an experienced board member, start-up advisor, and senior software industry executive with a track record of driving growth and transforming markets through innovation and technology. Mr Bond is a former IBM executive with responsibility for driving business growth across Asia-Pacific, Latin America, Middle East/Africa and Central Europe. In this capacity he led the transition to IBM solutions based on Cloud, IOT and Data Analytics. He brings considerable experience in growing global businesses based on establishing strong ecosystem partnerships. He has led large client focussed business units within IBM including working with the financial services sector for over 25 years Mr. Bond also held the executive role of General Manager, Sales and Marketing at Superloop Pty Ltd. He was responsible for developing and leading a growth strategy across Asia Pacific for this innovative telecommunications network provider. He is currently President of Cognitive Software Group. The company invents, patents, develops and commercialises Artificial Intelligence software to leverage Knowledge from Data, specialising in the technologies and techniques of Semantic Computing. Mr. Bond is an active member of FINSIA (Financial Services Institute of Australasia) and AICD (Australian Institute of Company Directors). We look forward to working with Mr. Bond as we continue to develop and grow our partnerships across the region. SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
CLOSES FRIDAY 14 SEPTEMBER! Consider the offer document and general risk warning before applying. Invest Now
  Follow SendGold on Facebook  


Jodi Stanton

July 13, 2018

SendGold are excited to announce the appointment of social, mobile expert Jennifer Wilson to our Board as we prepare for expansion.

 
"Ms. Wilson brings internationally-recognised and awarded deep specialisation in mobile, apps, web, games and social media, focusing on story and play to engage and grow audiences", comments Jodi Stanton, SendGold CEO. "I met Ms. Wilson seven years ago and she quickly became one of my 'go-to' resources on all things hot in the mobile sector."
Ms. Wilson brings over 20 years leadership in the global online, mobile and digital sector, building successful start-ups and holding non-executive positions on a range of company boards both in the UK and Australia. Ms. Wilson has held executive roles such as Managing Director at HWW and Head of Innovation at nineMSN. Ms. Wilson was Executive Director for 10 years at The Project Factory (TPF), a multi-national digital solutions provider, where she established partnerships with Amazon, Apple, and Tencent, focusing on new social media audience engagement. TPF’s client list includes Downton Abbey, Home and Away, Sherlock: The Network, NBC Universal, Sony Pictures Television, Gogglebox, Channel 4, Hartswood Films, the BBC and in Australia, Channel 7, CSIRO, HCF, The George Institute, Network Ten, ABC and Australian Radio Network. She transitioned the company through a successful acquisition with no loss of staff. Ms. Wilson's appointment is part of an extensive, on-going recruitment process that attracted over 125 applicants through LinkedIn alone. The process will continue until SendGold appoints at least one more non-executive director and a Chairman.
"We've taken our time to build out our board as we are looking for a very strategic mix of experience across not only governance and financial services, but mobile technology innovation, business expansion, and networks and credibility in working with global technology giants", says Ms. Stanton. "We are looking to fill our board well beyond the gold industry as SendGold is an innovation play with larger sights on other assets, as well as fourth-generation cryptocurrencies as they begin to emerge."
Ms. Wilson is a Member of the Australian Institute of Company Directors; a Fellow at The Royal Society for the Arts; a Member of the NSW Innovation and Productivity Council; and is the recipient of the “Outstanding Commitment to the Digital Industry” Award by the AIMIA. As we further establish SendGold in social marketing, gaming, and online marketplace partnerships, all with a mobile-centric approach, we are excited to have secured a Board Director with Ms. Wilson’s credentials, reputation, and network contacts. SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
CLOSES FRIDAY 14 SEPTEMBER! Consider the offer document and general risk warning before applying. Invest Now
  Follow SendGold on Facebook