Mark Pey

January 15, 2019

Why Gold in 2019 according to The World Gold Council

"As we look ahead, we expect that the interplay between market risk and economic growth in 2019 will drive gold demand. And we explore three key trends that we expect will influence its price performance: financial market instability, monetary policy and the US dollar, and structural economic reforms. Against this backdrop, we believe that gold has an increasingly relevant role to play in investors' portfolios."

Why Gold is Valuable

According to The World Gold Council there are four attributes that make gold a valuable strategic asset:

  • it provides a source of return
  • it has a low correlation to major asset classes in both expansionary and recessionary periods
  • it is a mainstream asset that is as liquid as other financial securities
  • it has a history of improved portfolio risk-adjusted returns.

In 2018 these factors all came into play in gold’s price performance relative to other assets. As the chart below shows, gold outperformed shares, commodities, and balanced funds for the year:

 

world-gold-council-why-gold-2019

 

(Note: the "Long USD Gold" line on the chart is an index of gold performance in currencies other than the U. S. Dollar, including the Euro, the Japanese Yen, and the British Pound).

Why Gold now in 2019

In 2019 the Council expects a carry-over of the three main factors that drove gold performance in 2018:

  • financial market instability
  • monetary policy and the U.S. Dollar
  • structural economic reforms

The first factor drives gold performance as investors seek safe havens from market volatility, which has continued so far this year.

The second factor affects gold’s headline USD price, but the U.S. Federal Reserve is expressing a more neutral stance from the policies that drove relative dollar strength last year.

And the third factor, economic reform that will continue to support demand for gold in jewellery, technology and as means of savings, looks to continue especially in the countries across Asia that are responsible for 70% of global gold demand.

So Happy New Year to all our customers, and we hope you will make it a golden one!

Read full report from the World Gold Council.

Read more about gold liquidity

Follow SendGold on Facebook

 


Mark Pey

January 15, 2019

Why Gold in 2019 according to The World Gold Council

"As we look ahead, we expect that the interplay between market risk and economic growth in 2019 will drive gold demand. And we explore three key trends that we expect will influence its price performance: financial market instability, monetary policy and the US dollar, and structural economic reforms. Against this backdrop, we believe that gold has an increasingly relevant role to play in investors' portfolios."

Why Gold is Valuable

According to The World Gold Council there are four attributes that make gold a valuable strategic asset:

  • it provides a source of return
  • it has a low correlation to major asset classes in both expansionary and recessionary periods
  • it is a mainstream asset that is as liquid as other financial securities
  • it has a history of improved portfolio risk-adjusted returns.

In 2018 these factors all came into play in gold’s price performance relative to other assets. As the chart below shows, gold outperformed shares, commodities, and balanced funds for the year:

 

world-gold-council-why-gold-2019

 

(Note: the "Long USD Gold" line on the chart is an index of gold performance in currencies other than the U. S. Dollar, including the Euro, the Japanese Yen, and the British Pound).

Why Gold now in 2019

In 2019 the Council expects a carry-over of the three main factors that drove gold performance in 2018:

  • financial market instability
  • monetary policy and the U.S. Dollar
  • structural economic reforms

The first factor drives gold performance as investors seek safe havens from market volatility, which has continued so far this year.

The second factor affects gold’s headline USD price, but the U.S. Federal Reserve is expressing a more neutral stance from the policies that drove relative dollar strength last year.

And the third factor, economic reform that will continue to support demand for gold in jewellery, technology and as means of savings, looks to continue especially in the countries across Asia that are responsible for 70% of global gold demand.

So Happy New Year to all our customers, and we hope you will make it a golden one!

Read full report from the World Gold Council.

Read more about gold liquidity

Follow SendGold on Facebook

 


Steve Wilson

December 17, 2018

Public blockchain consensus algorithms create order out of chaos.

They literally produce an agreed ordering of real-time entries on a shared ledger, in a special case where we choose to have no administrator, thus creating an official account of all transactions.

But do you actually need Consensus

“Consensus” is a beguiling property of blockchain which is actually difficult to generalise beyond cryptocurrency. Consensus is not what many people think it is. Most of the broader blockchain applications don’t need to reach consensus about the state of a ledger in the same way as Bitcoin does. And they can do without Bitcoin’s infamous overhead and processing delays. The problem space of the Bitcoin blockchain is non-fiat digital money; that is, electronic cash transacted with no intermediaries or regulator, and no registration of account holders. There are digital money solutions such as Digicash which use a central “mint” to oversee transactions and prevent double spend, but cryptocurrency advocates remained unhappy with centralised architectures until Nakamoto arrived. Nakamoto’s pioneering blockchain crowdsources the monitoring of transactions, with the network periodically reaching agreement on blocks of accepted transactions, which it commits to the shared ledger.

Singular Purpose

The consensus reached by blockchain is about one thing only: the order in which transactions are deemed to have occurred, for this is sufficient to prevent double spend (in Hyperledger Fabric, this function is explicitly named the Ordering Service). Cryptocurrency architects are free to reject central administration, yet very few real-world business settings are like that. Programs with intrinsic administration – such as education, healthcare, elections and land titles – don’t need to crowdsource questions about the state of their data. Blockchain consensus creates order out of the deliberate chaos of cryptocurrency, where key holders go unregistered. Many extended blockchain use cases, such as IoT or supply chain, have no such disorder. These networks are orderly to begin with, and don’t need an elaborate consensus algorithm to work out what’s going on.

Manager or Crowdsource

When analysing potential blockchain use cases, always ask precisely what any consensus is about. Is it beneficial to crowdsource the monitoring of a network if it’s cheaper or more natural to have a manager?   Follow SendGold on Facebook  


Mark Pey

January 15, 2019

Why Gold in 2019 according to The World Gold Council

"As we look ahead, we expect that the interplay between market risk and economic growth in 2019 will drive gold demand. And we explore three key trends that we expect will influence its price performance: financial market instability, monetary policy and the US dollar, and structural economic reforms. Against this backdrop, we believe that gold has an increasingly relevant role to play in investors' portfolios."

Why Gold is Valuable

According to The World Gold Council there are four attributes that make gold a valuable strategic asset:

  • it provides a source of return
  • it has a low correlation to major asset classes in both expansionary and recessionary periods
  • it is a mainstream asset that is as liquid as other financial securities
  • it has a history of improved portfolio risk-adjusted returns.

In 2018 these factors all came into play in gold’s price performance relative to other assets. As the chart below shows, gold outperformed shares, commodities, and balanced funds for the year:

 

world-gold-council-why-gold-2019

 

(Note: the "Long USD Gold" line on the chart is an index of gold performance in currencies other than the U. S. Dollar, including the Euro, the Japanese Yen, and the British Pound).

Why Gold now in 2019

In 2019 the Council expects a carry-over of the three main factors that drove gold performance in 2018:

  • financial market instability
  • monetary policy and the U.S. Dollar
  • structural economic reforms

The first factor drives gold performance as investors seek safe havens from market volatility, which has continued so far this year.

The second factor affects gold’s headline USD price, but the U.S. Federal Reserve is expressing a more neutral stance from the policies that drove relative dollar strength last year.

And the third factor, economic reform that will continue to support demand for gold in jewellery, technology and as means of savings, looks to continue especially in the countries across Asia that are responsible for 70% of global gold demand.

So Happy New Year to all our customers, and we hope you will make it a golden one!

Read full report from the World Gold Council.

Read more about gold liquidity

Follow SendGold on Facebook

 


Steve Wilson

December 17, 2018

Public blockchain consensus algorithms create order out of chaos.

They literally produce an agreed ordering of real-time entries on a shared ledger, in a special case where we choose to have no administrator, thus creating an official account of all transactions.

But do you actually need Consensus

“Consensus” is a beguiling property of blockchain which is actually difficult to generalise beyond cryptocurrency. Consensus is not what many people think it is. Most of the broader blockchain applications don’t need to reach consensus about the state of a ledger in the same way as Bitcoin does. And they can do without Bitcoin’s infamous overhead and processing delays. The problem space of the Bitcoin blockchain is non-fiat digital money; that is, electronic cash transacted with no intermediaries or regulator, and no registration of account holders. There are digital money solutions such as Digicash which use a central “mint” to oversee transactions and prevent double spend, but cryptocurrency advocates remained unhappy with centralised architectures until Nakamoto arrived. Nakamoto’s pioneering blockchain crowdsources the monitoring of transactions, with the network periodically reaching agreement on blocks of accepted transactions, which it commits to the shared ledger.

Singular Purpose

The consensus reached by blockchain is about one thing only: the order in which transactions are deemed to have occurred, for this is sufficient to prevent double spend (in Hyperledger Fabric, this function is explicitly named the Ordering Service). Cryptocurrency architects are free to reject central administration, yet very few real-world business settings are like that. Programs with intrinsic administration – such as education, healthcare, elections and land titles – don’t need to crowdsource questions about the state of their data. Blockchain consensus creates order out of the deliberate chaos of cryptocurrency, where key holders go unregistered. Many extended blockchain use cases, such as IoT or supply chain, have no such disorder. These networks are orderly to begin with, and don’t need an elaborate consensus algorithm to work out what’s going on.

Manager or Crowdsource

When analysing potential blockchain use cases, always ask precisely what any consensus is about. Is it beneficial to crowdsource the monitoring of a network if it’s cheaper or more natural to have a manager?   Follow SendGold on Facebook  


Jodi Stanton

December 12, 2018

Exclusive Shareholder Gold Rush

Save the Date - December 15/16 near you!
  • Have a bit of fun and find some gold.
  • As a shareholder, you have an exclusive invite to play.
  • Up to $30,000 to find across Australia.

Players must be listed as both a shareholder and a SendGold account holder to participate in this exclusive shareholder Gold Rush. Please contact us at customerteam@sendgold.com if you need to change this email address.

How to Play

Click here to find our how to play.

Sneak Peak: Gold bullion points in Perth

Between 9 AM and 12 PM on Saturday and Sunday you can find gold intermittently across these selected areas in Perth - up to $30,000 worth of gold to find across Australia!

[caption id="attachment_2336" align="aligncenter" width="300"]Gold-Rush-Perth Gold-Rush-Perth[/caption]

Want even more Free Gold?

Send us a video of yourself hunting or finding gold and we'll reward the most creative options with 100G and a spot on our website.

  Follow SendGold on Facebook  


Mark Pey

January 15, 2019

Why Gold in 2019 according to The World Gold Council

"As we look ahead, we expect that the interplay between market risk and economic growth in 2019 will drive gold demand. And we explore three key trends that we expect will influence its price performance: financial market instability, monetary policy and the US dollar, and structural economic reforms. Against this backdrop, we believe that gold has an increasingly relevant role to play in investors' portfolios."

Why Gold is Valuable

According to The World Gold Council there are four attributes that make gold a valuable strategic asset:

  • it provides a source of return
  • it has a low correlation to major asset classes in both expansionary and recessionary periods
  • it is a mainstream asset that is as liquid as other financial securities
  • it has a history of improved portfolio risk-adjusted returns.

In 2018 these factors all came into play in gold’s price performance relative to other assets. As the chart below shows, gold outperformed shares, commodities, and balanced funds for the year:

 

world-gold-council-why-gold-2019

 

(Note: the "Long USD Gold" line on the chart is an index of gold performance in currencies other than the U. S. Dollar, including the Euro, the Japanese Yen, and the British Pound).

Why Gold now in 2019

In 2019 the Council expects a carry-over of the three main factors that drove gold performance in 2018:

  • financial market instability
  • monetary policy and the U.S. Dollar
  • structural economic reforms

The first factor drives gold performance as investors seek safe havens from market volatility, which has continued so far this year.

The second factor affects gold’s headline USD price, but the U.S. Federal Reserve is expressing a more neutral stance from the policies that drove relative dollar strength last year.

And the third factor, economic reform that will continue to support demand for gold in jewellery, technology and as means of savings, looks to continue especially in the countries across Asia that are responsible for 70% of global gold demand.

So Happy New Year to all our customers, and we hope you will make it a golden one!

Read full report from the World Gold Council.

Read more about gold liquidity

Follow SendGold on Facebook

 


Steve Wilson

December 17, 2018

Public blockchain consensus algorithms create order out of chaos.

They literally produce an agreed ordering of real-time entries on a shared ledger, in a special case where we choose to have no administrator, thus creating an official account of all transactions.

But do you actually need Consensus

“Consensus” is a beguiling property of blockchain which is actually difficult to generalise beyond cryptocurrency. Consensus is not what many people think it is. Most of the broader blockchain applications don’t need to reach consensus about the state of a ledger in the same way as Bitcoin does. And they can do without Bitcoin’s infamous overhead and processing delays. The problem space of the Bitcoin blockchain is non-fiat digital money; that is, electronic cash transacted with no intermediaries or regulator, and no registration of account holders. There are digital money solutions such as Digicash which use a central “mint” to oversee transactions and prevent double spend, but cryptocurrency advocates remained unhappy with centralised architectures until Nakamoto arrived. Nakamoto’s pioneering blockchain crowdsources the monitoring of transactions, with the network periodically reaching agreement on blocks of accepted transactions, which it commits to the shared ledger.

Singular Purpose

The consensus reached by blockchain is about one thing only: the order in which transactions are deemed to have occurred, for this is sufficient to prevent double spend (in Hyperledger Fabric, this function is explicitly named the Ordering Service). Cryptocurrency architects are free to reject central administration, yet very few real-world business settings are like that. Programs with intrinsic administration – such as education, healthcare, elections and land titles – don’t need to crowdsource questions about the state of their data. Blockchain consensus creates order out of the deliberate chaos of cryptocurrency, where key holders go unregistered. Many extended blockchain use cases, such as IoT or supply chain, have no such disorder. These networks are orderly to begin with, and don’t need an elaborate consensus algorithm to work out what’s going on.

Manager or Crowdsource

When analysing potential blockchain use cases, always ask precisely what any consensus is about. Is it beneficial to crowdsource the monitoring of a network if it’s cheaper or more natural to have a manager?   Follow SendGold on Facebook  


Jodi Stanton

December 12, 2018

Exclusive Shareholder Gold Rush

Save the Date - December 15/16 near you!
  • Have a bit of fun and find some gold.
  • As a shareholder, you have an exclusive invite to play.
  • Up to $30,000 to find across Australia.

Players must be listed as both a shareholder and a SendGold account holder to participate in this exclusive shareholder Gold Rush. Please contact us at customerteam@sendgold.com if you need to change this email address.

How to Play

Click here to find our how to play.

Sneak Peak: Gold bullion points in Perth

Between 9 AM and 12 PM on Saturday and Sunday you can find gold intermittently across these selected areas in Perth - up to $30,000 worth of gold to find across Australia!

[caption id="attachment_2336" align="aligncenter" width="300"]Gold-Rush-Perth Gold-Rush-Perth[/caption]

Want even more Free Gold?

Send us a video of yourself hunting or finding gold and we'll reward the most creative options with 100G and a spot on our website.

  Follow SendGold on Facebook  


Mark Pey

September 5, 2018

The most spectacular growth stories in software in the last decade have been the digital platform companies. Some of the best-known examples are the Big A’s: Amazon, AirBnB, and Alibaba. Scalable technology allows platform companies to attract customers rapidly without jeopardising reliability or re-engineering processes. They can also scale horizontally, benefiting from strong network effects to offer related products and services. In the year 2000 there were only a handful of large firms that could be described as platform companies. As of 2016, there were over 170 platform companies valued at US$1 billion or more. Brian Withers from The Motley Fool explains why investors love platform companies:

“If you build a software product once and serve multiple customers, that's powerful. If you put that product in the cloud and make it a scalable platform for hundreds or even millions of customers, it's even better. When your cloud-platform company is focused on a large addressable market and it benefits when its customers are successful, investors get really excited”.
Accenture’s Technology Vision Report 2017 lays out industry thinking around platform companies:
  • Global trade of digitally deliverable services has more than doubled over the past decade, comprising approximately 50% of total services exports.
  • In 2015, 81% of companies believed that “industry boundaries will dramatically blur as platforms reshape industries into interconnected ecosystems.”
  • In the 2016 survey, 82% believed “platforms will be the ‘glue’ that brings organisations together in the digital economy.”
  • The 2017 report saw platform companies rapidly becoming the “new normal,” creating “central hubs for the rich and complex digital ecosystems that companies want to access.”
"Australia risks being left behind in the shift to platform companies. Australian corporates haven't moved swiftly enough to shift their business models to platforms", according to John Meacock, chief strategy officer for Australia and Asia for Deloitte. "They are not innovating systematically, he said, and are focusing too much on product and staff-led innovation rather than business model innovation which will "shift the dial"", he said. Australia is not without its platform successes, however. Notable "A-list" billion dollar companies include AfterPay and Atlassian. Sydney-based early-stage company SendGold have heeded this call and have taken the software platform approach to one of the largest markets in the world: gold bullion. Daily gold trading exceeds $200B, 25% more than the entire daily S&P 500 share market trade volume.
  • SendGold is hosted in the Amazon Web Services cloud, which means they can scale it globally without adding significant costs.
  • The platform is designed to enable them to digitise and monetise other physical investment assets like silver, platinum, and investment-grade diamonds.
  • The company’s Gold-as-a-Service APIs were designed specifically to work with other platform companies, enabling other businesses from gaming to loyalty to neo-banks to provide asset-based transactions to their customers.
The company started with physical gold because it is not a financial or banking product so there is no additional regulatory overhead for SendGold’s platform business partners. This means SendGold can create new channel categories where value can be exchanged for the first time. The company has their sights on messaging, chat, and social platforms, which have struggled to offer global payments and value exchange because of the cross-border friction inherent with national bank currencies. SendGold’s deal with Global Reward Solutions (GRS), the world’s largest cloud-based loyalty platform, is an example of their platform strategy in action. A single platform integration has enabled SendGold to access the GRS global customer base of more than 3 million people. SendGold’s GRS integration goes live this month. The company also has two other platform deals signed, one with Asia-focused gaming platform GMG Global, and one with China-based accounting platform EZ Cloud.
“From day one we have been building an asset-based platform, with global application”, explains SendGold CEO Jodi Stanton. “Our platform is extensible across channels, including emerging distributed ledger technology, which is where we began. Every new feature can be rolled out to all our Gold-as-a-Service customers, aligning and expanding their value-added service with ours.”
Still time to become a SendGold Shareholder SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
CLOSES FRIDAY 14 SEPTEMBER! Consider the offer document and general risk warning before applying. Invest Now
  Follow SendGold on Facebook  


Mark Pey

January 15, 2019

Why Gold in 2019 according to The World Gold Council

"As we look ahead, we expect that the interplay between market risk and economic growth in 2019 will drive gold demand. And we explore three key trends that we expect will influence its price performance: financial market instability, monetary policy and the US dollar, and structural economic reforms. Against this backdrop, we believe that gold has an increasingly relevant role to play in investors' portfolios."

Why Gold is Valuable

According to The World Gold Council there are four attributes that make gold a valuable strategic asset:

  • it provides a source of return
  • it has a low correlation to major asset classes in both expansionary and recessionary periods
  • it is a mainstream asset that is as liquid as other financial securities
  • it has a history of improved portfolio risk-adjusted returns.

In 2018 these factors all came into play in gold’s price performance relative to other assets. As the chart below shows, gold outperformed shares, commodities, and balanced funds for the year:

 

world-gold-council-why-gold-2019

 

(Note: the "Long USD Gold" line on the chart is an index of gold performance in currencies other than the U. S. Dollar, including the Euro, the Japanese Yen, and the British Pound).

Why Gold now in 2019

In 2019 the Council expects a carry-over of the three main factors that drove gold performance in 2018:

  • financial market instability
  • monetary policy and the U.S. Dollar
  • structural economic reforms

The first factor drives gold performance as investors seek safe havens from market volatility, which has continued so far this year.

The second factor affects gold’s headline USD price, but the U.S. Federal Reserve is expressing a more neutral stance from the policies that drove relative dollar strength last year.

And the third factor, economic reform that will continue to support demand for gold in jewellery, technology and as means of savings, looks to continue especially in the countries across Asia that are responsible for 70% of global gold demand.

So Happy New Year to all our customers, and we hope you will make it a golden one!

Read full report from the World Gold Council.

Read more about gold liquidity

Follow SendGold on Facebook

 


Steve Wilson

December 17, 2018

Public blockchain consensus algorithms create order out of chaos.

They literally produce an agreed ordering of real-time entries on a shared ledger, in a special case where we choose to have no administrator, thus creating an official account of all transactions.

But do you actually need Consensus

“Consensus” is a beguiling property of blockchain which is actually difficult to generalise beyond cryptocurrency. Consensus is not what many people think it is. Most of the broader blockchain applications don’t need to reach consensus about the state of a ledger in the same way as Bitcoin does. And they can do without Bitcoin’s infamous overhead and processing delays. The problem space of the Bitcoin blockchain is non-fiat digital money; that is, electronic cash transacted with no intermediaries or regulator, and no registration of account holders. There are digital money solutions such as Digicash which use a central “mint” to oversee transactions and prevent double spend, but cryptocurrency advocates remained unhappy with centralised architectures until Nakamoto arrived. Nakamoto’s pioneering blockchain crowdsources the monitoring of transactions, with the network periodically reaching agreement on blocks of accepted transactions, which it commits to the shared ledger.

Singular Purpose

The consensus reached by blockchain is about one thing only: the order in which transactions are deemed to have occurred, for this is sufficient to prevent double spend (in Hyperledger Fabric, this function is explicitly named the Ordering Service). Cryptocurrency architects are free to reject central administration, yet very few real-world business settings are like that. Programs with intrinsic administration – such as education, healthcare, elections and land titles – don’t need to crowdsource questions about the state of their data. Blockchain consensus creates order out of the deliberate chaos of cryptocurrency, where key holders go unregistered. Many extended blockchain use cases, such as IoT or supply chain, have no such disorder. These networks are orderly to begin with, and don’t need an elaborate consensus algorithm to work out what’s going on.

Manager or Crowdsource

When analysing potential blockchain use cases, always ask precisely what any consensus is about. Is it beneficial to crowdsource the monitoring of a network if it’s cheaper or more natural to have a manager?   Follow SendGold on Facebook  


Jodi Stanton

December 12, 2018

Exclusive Shareholder Gold Rush

Save the Date - December 15/16 near you!
  • Have a bit of fun and find some gold.
  • As a shareholder, you have an exclusive invite to play.
  • Up to $30,000 to find across Australia.

Players must be listed as both a shareholder and a SendGold account holder to participate in this exclusive shareholder Gold Rush. Please contact us at customerteam@sendgold.com if you need to change this email address.

How to Play

Click here to find our how to play.

Sneak Peak: Gold bullion points in Perth

Between 9 AM and 12 PM on Saturday and Sunday you can find gold intermittently across these selected areas in Perth - up to $30,000 worth of gold to find across Australia!

[caption id="attachment_2336" align="aligncenter" width="300"]Gold-Rush-Perth Gold-Rush-Perth[/caption]

Want even more Free Gold?

Send us a video of yourself hunting or finding gold and we'll reward the most creative options with 100G and a spot on our website.

  Follow SendGold on Facebook  


Mark Pey

September 5, 2018

The most spectacular growth stories in software in the last decade have been the digital platform companies. Some of the best-known examples are the Big A’s: Amazon, AirBnB, and Alibaba. Scalable technology allows platform companies to attract customers rapidly without jeopardising reliability or re-engineering processes. They can also scale horizontally, benefiting from strong network effects to offer related products and services. In the year 2000 there were only a handful of large firms that could be described as platform companies. As of 2016, there were over 170 platform companies valued at US$1 billion or more. Brian Withers from The Motley Fool explains why investors love platform companies:

“If you build a software product once and serve multiple customers, that's powerful. If you put that product in the cloud and make it a scalable platform for hundreds or even millions of customers, it's even better. When your cloud-platform company is focused on a large addressable market and it benefits when its customers are successful, investors get really excited”.
Accenture’s Technology Vision Report 2017 lays out industry thinking around platform companies:
  • Global trade of digitally deliverable services has more than doubled over the past decade, comprising approximately 50% of total services exports.
  • In 2015, 81% of companies believed that “industry boundaries will dramatically blur as platforms reshape industries into interconnected ecosystems.”
  • In the 2016 survey, 82% believed “platforms will be the ‘glue’ that brings organisations together in the digital economy.”
  • The 2017 report saw platform companies rapidly becoming the “new normal,” creating “central hubs for the rich and complex digital ecosystems that companies want to access.”
"Australia risks being left behind in the shift to platform companies. Australian corporates haven't moved swiftly enough to shift their business models to platforms", according to John Meacock, chief strategy officer for Australia and Asia for Deloitte. "They are not innovating systematically, he said, and are focusing too much on product and staff-led innovation rather than business model innovation which will "shift the dial"", he said. Australia is not without its platform successes, however. Notable "A-list" billion dollar companies include AfterPay and Atlassian. Sydney-based early-stage company SendGold have heeded this call and have taken the software platform approach to one of the largest markets in the world: gold bullion. Daily gold trading exceeds $200B, 25% more than the entire daily S&P 500 share market trade volume.
  • SendGold is hosted in the Amazon Web Services cloud, which means they can scale it globally without adding significant costs.
  • The platform is designed to enable them to digitise and monetise other physical investment assets like silver, platinum, and investment-grade diamonds.
  • The company’s Gold-as-a-Service APIs were designed specifically to work with other platform companies, enabling other businesses from gaming to loyalty to neo-banks to provide asset-based transactions to their customers.
The company started with physical gold because it is not a financial or banking product so there is no additional regulatory overhead for SendGold’s platform business partners. This means SendGold can create new channel categories where value can be exchanged for the first time. The company has their sights on messaging, chat, and social platforms, which have struggled to offer global payments and value exchange because of the cross-border friction inherent with national bank currencies. SendGold’s deal with Global Reward Solutions (GRS), the world’s largest cloud-based loyalty platform, is an example of their platform strategy in action. A single platform integration has enabled SendGold to access the GRS global customer base of more than 3 million people. SendGold’s GRS integration goes live this month. The company also has two other platform deals signed, one with Asia-focused gaming platform GMG Global, and one with China-based accounting platform EZ Cloud.
“From day one we have been building an asset-based platform, with global application”, explains SendGold CEO Jodi Stanton. “Our platform is extensible across channels, including emerging distributed ledger technology, which is where we began. Every new feature can be rolled out to all our Gold-as-a-Service customers, aligning and expanding their value-added service with ours.”
Still time to become a SendGold Shareholder SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
CLOSES FRIDAY 14 SEPTEMBER! Consider the offer document and general risk warning before applying. Invest Now
  Follow SendGold on Facebook  


Mark Pey

September 4, 2018

Imagine if all those virtual gold bars and coins you accumulate while video gaming suddenly became real gold.

This fantasy is set to become reality. Australian fintech SendGold has signed a deal with Golden Matrix Group (GMG) – a US-based social gaming technology company – to embed real gold inside GMG’s platform, with large international customers primarily across Asia-Pacific.

SendGold is the company behind Gold-as-a-Service (GaaS), which is used by investors around the world to deal in gold bullion. Their gold is stored in high-security vaults in Australia and insured by Lloyd’s of London, yet using the SendGold mobile phone app they can buy or sell gold holdings, or use them to make peer-to-peer payments much as they might with digital currencies such as Bitcoin. Unlike Bitcoin, however, SendGold does not provide holders with a cryptocurrency or a digital token, but legal title to a physical piece of assayed, audited gold that can be used as a liquid asset. Now SendGold’s digital gold technology will allow gamers to accumulate gold bullion while playing their favourite games and manage it digitally. They can retain their gold in the SendGold vaults as an investment, or cash it out into a bank account at any time using the SendGold app. SendGold can even be used by those without bank accounts, as it can be exchanged with other SendGold customers. The global gaming industry is big business. It is three times bigger than the movie industry, and its revenues now exceed those of the entire global sports sector. And in Asia Pacific, which makes up more than half of the entire gaming industry and where GMG’s games are primarily distributed, gold has long been venerated as a traditional store of value, and a stable dependable hedge against currency fluctuations. SendGold CEO Jodi Stanton said gaming is a large, untapped market that the company is actively pursuing through its Gold-as-a-Service gold transaction platform. “We are strategically targeting Gaming as a key adjacent market.’’ says Stanton. “Asia’s Gaming market is now 69% of the global gaming market.” Stanton said participating in the Gaming sector also builds awareness of our peer-to-peer gold payments platform with one of our key customer segments at an age where they are just beginning to think about investing. SendGold is also tapping into the potential of the gaming industry with its own game, “Gold Rush by SendGold”. Gold Rush is an Augmented Reality (AR) location game like Pokémon Go and CodeRunner. Pokémon Go is one of the most successful mobile games with over 100 million downloads, generating over USD268 million. Instead of capturing game animals as in Pokemon Go, Gold Rush players can capture real gold that is automatically added to their SendGold account. The app combines augmented reality, geo-caching, gold tokenisation and map geo-fencing into what users have called a very simple, exciting, and fun app. SendGold plans to publicise Gold Rush events around the world to build awareness and buzz around the SendGold app. “At SendGold we are in Gold-as-a-Service discussions with partners with large, interactive audiences in sectors like social, messaging, communities, transactional marketplaces, and loyalty, and games certainly fits this mandate,’’ says SendGold Head of Business Development Mark Pey. “We’ve also added a specialist games industry executive, Jennifer Wilson, to our board. Jennifer brings internationally recognised and awarded deep specialisation in mobile, apps, web, games and social media, and brings valuable industry networks”, states Pey. "Our customers have so much to look forward to!" The other 'new game in town" is equity crowdfunding, which only started in Australia in January this year. SendGold has embraced this new capital raising channel to enable retail investors an opportunity to own part of their company. Investors who bid before 31 August will receive an invite to SendGold’s World First Gold Rush across Australia’s top 25 towns/cities in 4Q. SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
CLOSES FRIDAY 14 SEPTEMBER! Consider the offer document and general risk warning before applying. Invest Now
  Follow SendGold on Facebook  


Mark Pey

January 15, 2019

Why Gold in 2019 according to The World Gold Council

"As we look ahead, we expect that the interplay between market risk and economic growth in 2019 will drive gold demand. And we explore three key trends that we expect will influence its price performance: financial market instability, monetary policy and the US dollar, and structural economic reforms. Against this backdrop, we believe that gold has an increasingly relevant role to play in investors' portfolios."

Why Gold is Valuable

According to The World Gold Council there are four attributes that make gold a valuable strategic asset:

  • it provides a source of return
  • it has a low correlation to major asset classes in both expansionary and recessionary periods
  • it is a mainstream asset that is as liquid as other financial securities
  • it has a history of improved portfolio risk-adjusted returns.

In 2018 these factors all came into play in gold’s price performance relative to other assets. As the chart below shows, gold outperformed shares, commodities, and balanced funds for the year:

 

world-gold-council-why-gold-2019

 

(Note: the "Long USD Gold" line on the chart is an index of gold performance in currencies other than the U. S. Dollar, including the Euro, the Japanese Yen, and the British Pound).

Why Gold now in 2019

In 2019 the Council expects a carry-over of the three main factors that drove gold performance in 2018:

  • financial market instability
  • monetary policy and the U.S. Dollar
  • structural economic reforms

The first factor drives gold performance as investors seek safe havens from market volatility, which has continued so far this year.

The second factor affects gold’s headline USD price, but the U.S. Federal Reserve is expressing a more neutral stance from the policies that drove relative dollar strength last year.

And the third factor, economic reform that will continue to support demand for gold in jewellery, technology and as means of savings, looks to continue especially in the countries across Asia that are responsible for 70% of global gold demand.

So Happy New Year to all our customers, and we hope you will make it a golden one!

Read full report from the World Gold Council.

Read more about gold liquidity

Follow SendGold on Facebook

 


Steve Wilson

December 17, 2018

Public blockchain consensus algorithms create order out of chaos.

They literally produce an agreed ordering of real-time entries on a shared ledger, in a special case where we choose to have no administrator, thus creating an official account of all transactions.

But do you actually need Consensus

“Consensus” is a beguiling property of blockchain which is actually difficult to generalise beyond cryptocurrency. Consensus is not what many people think it is. Most of the broader blockchain applications don’t need to reach consensus about the state of a ledger in the same way as Bitcoin does. And they can do without Bitcoin’s infamous overhead and processing delays. The problem space of the Bitcoin blockchain is non-fiat digital money; that is, electronic cash transacted with no intermediaries or regulator, and no registration of account holders. There are digital money solutions such as Digicash which use a central “mint” to oversee transactions and prevent double spend, but cryptocurrency advocates remained unhappy with centralised architectures until Nakamoto arrived. Nakamoto’s pioneering blockchain crowdsources the monitoring of transactions, with the network periodically reaching agreement on blocks of accepted transactions, which it commits to the shared ledger.

Singular Purpose

The consensus reached by blockchain is about one thing only: the order in which transactions are deemed to have occurred, for this is sufficient to prevent double spend (in Hyperledger Fabric, this function is explicitly named the Ordering Service). Cryptocurrency architects are free to reject central administration, yet very few real-world business settings are like that. Programs with intrinsic administration – such as education, healthcare, elections and land titles – don’t need to crowdsource questions about the state of their data. Blockchain consensus creates order out of the deliberate chaos of cryptocurrency, where key holders go unregistered. Many extended blockchain use cases, such as IoT or supply chain, have no such disorder. These networks are orderly to begin with, and don’t need an elaborate consensus algorithm to work out what’s going on.

Manager or Crowdsource

When analysing potential blockchain use cases, always ask precisely what any consensus is about. Is it beneficial to crowdsource the monitoring of a network if it’s cheaper or more natural to have a manager?   Follow SendGold on Facebook  


Jodi Stanton

December 12, 2018

Exclusive Shareholder Gold Rush

Save the Date - December 15/16 near you!
  • Have a bit of fun and find some gold.
  • As a shareholder, you have an exclusive invite to play.
  • Up to $30,000 to find across Australia.

Players must be listed as both a shareholder and a SendGold account holder to participate in this exclusive shareholder Gold Rush. Please contact us at customerteam@sendgold.com if you need to change this email address.

How to Play

Click here to find our how to play.

Sneak Peak: Gold bullion points in Perth

Between 9 AM and 12 PM on Saturday and Sunday you can find gold intermittently across these selected areas in Perth - up to $30,000 worth of gold to find across Australia!

[caption id="attachment_2336" align="aligncenter" width="300"]Gold-Rush-Perth Gold-Rush-Perth[/caption]

Want even more Free Gold?

Send us a video of yourself hunting or finding gold and we'll reward the most creative options with 100G and a spot on our website.

  Follow SendGold on Facebook  


Mark Pey

September 5, 2018

The most spectacular growth stories in software in the last decade have been the digital platform companies. Some of the best-known examples are the Big A’s: Amazon, AirBnB, and Alibaba. Scalable technology allows platform companies to attract customers rapidly without jeopardising reliability or re-engineering processes. They can also scale horizontally, benefiting from strong network effects to offer related products and services. In the year 2000 there were only a handful of large firms that could be described as platform companies. As of 2016, there were over 170 platform companies valued at US$1 billion or more. Brian Withers from The Motley Fool explains why investors love platform companies:

“If you build a software product once and serve multiple customers, that's powerful. If you put that product in the cloud and make it a scalable platform for hundreds or even millions of customers, it's even better. When your cloud-platform company is focused on a large addressable market and it benefits when its customers are successful, investors get really excited”.
Accenture’s Technology Vision Report 2017 lays out industry thinking around platform companies:
  • Global trade of digitally deliverable services has more than doubled over the past decade, comprising approximately 50% of total services exports.
  • In 2015, 81% of companies believed that “industry boundaries will dramatically blur as platforms reshape industries into interconnected ecosystems.”
  • In the 2016 survey, 82% believed “platforms will be the ‘glue’ that brings organisations together in the digital economy.”
  • The 2017 report saw platform companies rapidly becoming the “new normal,” creating “central hubs for the rich and complex digital ecosystems that companies want to access.”
"Australia risks being left behind in the shift to platform companies. Australian corporates haven't moved swiftly enough to shift their business models to platforms", according to John Meacock, chief strategy officer for Australia and Asia for Deloitte. "They are not innovating systematically, he said, and are focusing too much on product and staff-led innovation rather than business model innovation which will "shift the dial"", he said. Australia is not without its platform successes, however. Notable "A-list" billion dollar companies include AfterPay and Atlassian. Sydney-based early-stage company SendGold have heeded this call and have taken the software platform approach to one of the largest markets in the world: gold bullion. Daily gold trading exceeds $200B, 25% more than the entire daily S&P 500 share market trade volume.
  • SendGold is hosted in the Amazon Web Services cloud, which means they can scale it globally without adding significant costs.
  • The platform is designed to enable them to digitise and monetise other physical investment assets like silver, platinum, and investment-grade diamonds.
  • The company’s Gold-as-a-Service APIs were designed specifically to work with other platform companies, enabling other businesses from gaming to loyalty to neo-banks to provide asset-based transactions to their customers.
The company started with physical gold because it is not a financial or banking product so there is no additional regulatory overhead for SendGold’s platform business partners. This means SendGold can create new channel categories where value can be exchanged for the first time. The company has their sights on messaging, chat, and social platforms, which have struggled to offer global payments and value exchange because of the cross-border friction inherent with national bank currencies. SendGold’s deal with Global Reward Solutions (GRS), the world’s largest cloud-based loyalty platform, is an example of their platform strategy in action. A single platform integration has enabled SendGold to access the GRS global customer base of more than 3 million people. SendGold’s GRS integration goes live this month. The company also has two other platform deals signed, one with Asia-focused gaming platform GMG Global, and one with China-based accounting platform EZ Cloud.
“From day one we have been building an asset-based platform, with global application”, explains SendGold CEO Jodi Stanton. “Our platform is extensible across channels, including emerging distributed ledger technology, which is where we began. Every new feature can be rolled out to all our Gold-as-a-Service customers, aligning and expanding their value-added service with ours.”
Still time to become a SendGold Shareholder SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
CLOSES FRIDAY 14 SEPTEMBER! Consider the offer document and general risk warning before applying. Invest Now
  Follow SendGold on Facebook  


Mark Pey

September 4, 2018

Imagine if all those virtual gold bars and coins you accumulate while video gaming suddenly became real gold.

This fantasy is set to become reality. Australian fintech SendGold has signed a deal with Golden Matrix Group (GMG) – a US-based social gaming technology company – to embed real gold inside GMG’s platform, with large international customers primarily across Asia-Pacific.

SendGold is the company behind Gold-as-a-Service (GaaS), which is used by investors around the world to deal in gold bullion. Their gold is stored in high-security vaults in Australia and insured by Lloyd’s of London, yet using the SendGold mobile phone app they can buy or sell gold holdings, or use them to make peer-to-peer payments much as they might with digital currencies such as Bitcoin. Unlike Bitcoin, however, SendGold does not provide holders with a cryptocurrency or a digital token, but legal title to a physical piece of assayed, audited gold that can be used as a liquid asset. Now SendGold’s digital gold technology will allow gamers to accumulate gold bullion while playing their favourite games and manage it digitally. They can retain their gold in the SendGold vaults as an investment, or cash it out into a bank account at any time using the SendGold app. SendGold can even be used by those without bank accounts, as it can be exchanged with other SendGold customers. The global gaming industry is big business. It is three times bigger than the movie industry, and its revenues now exceed those of the entire global sports sector. And in Asia Pacific, which makes up more than half of the entire gaming industry and where GMG’s games are primarily distributed, gold has long been venerated as a traditional store of value, and a stable dependable hedge against currency fluctuations. SendGold CEO Jodi Stanton said gaming is a large, untapped market that the company is actively pursuing through its Gold-as-a-Service gold transaction platform. “We are strategically targeting Gaming as a key adjacent market.’’ says Stanton. “Asia’s Gaming market is now 69% of the global gaming market.” Stanton said participating in the Gaming sector also builds awareness of our peer-to-peer gold payments platform with one of our key customer segments at an age where they are just beginning to think about investing. SendGold is also tapping into the potential of the gaming industry with its own game, “Gold Rush by SendGold”. Gold Rush is an Augmented Reality (AR) location game like Pokémon Go and CodeRunner. Pokémon Go is one of the most successful mobile games with over 100 million downloads, generating over USD268 million. Instead of capturing game animals as in Pokemon Go, Gold Rush players can capture real gold that is automatically added to their SendGold account. The app combines augmented reality, geo-caching, gold tokenisation and map geo-fencing into what users have called a very simple, exciting, and fun app. SendGold plans to publicise Gold Rush events around the world to build awareness and buzz around the SendGold app. “At SendGold we are in Gold-as-a-Service discussions with partners with large, interactive audiences in sectors like social, messaging, communities, transactional marketplaces, and loyalty, and games certainly fits this mandate,’’ says SendGold Head of Business Development Mark Pey. “We’ve also added a specialist games industry executive, Jennifer Wilson, to our board. Jennifer brings internationally recognised and awarded deep specialisation in mobile, apps, web, games and social media, and brings valuable industry networks”, states Pey. "Our customers have so much to look forward to!" The other 'new game in town" is equity crowdfunding, which only started in Australia in January this year. SendGold has embraced this new capital raising channel to enable retail investors an opportunity to own part of their company. Investors who bid before 31 August will receive an invite to SendGold’s World First Gold Rush across Australia’s top 25 towns/cities in 4Q. SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
CLOSES FRIDAY 14 SEPTEMBER! Consider the offer document and general risk warning before applying. Invest Now
  Follow SendGold on Facebook  


Jodi Stanton

June 29, 2018

LAS VEGAS, June 28, 2018 (GLOBE NEWSWIRE) -- Golden Matrix Group Inc. (OTCPK: GMGI), a developer and marketer of social gaming platforms, today announced it has entered into a definitive distribution agreement with Sydney-based SendGold, a mobile asset financial technology company offering gold bullion transactional services through its digital money platform. Under terms of the agreement, SendGold’s gold bullion transaction service will be incorporated immediately into GMGI’s gaming platform, thus building on GMGI’s offerings to the large client base of its many social gaming operators, and creating additional monetization and gamer loyalty. GMGI will also assist SendGold with the design and translation of its mobile and web applications for the Chinese market. As a result of their collaboration, both companies are “particularly excited” about the opportunity to expand global interest in SendGold’s Gold Rush, a mobile app allowing gamers to seek out digital gold almost anywhere in the world. Using sophisticated technology similar to that of other popular games like Pokémon Go and Coderunner, Gold Rush is currently the only location game in the market in which gamers can own real gold. Once a gaming player in a Golden Matrix social game exchanges his in-game credits for digital gold, he can then register with SendGold and take ownership of real gold - which immediately becomes his individually-owned property. Players can choose to either keep the gold for investment purposes, or cash out straight to their local bank account, all in-line with regular gameplay. SendGold’s Gold-as-a-Service platform currently enables players to cash out in local currencies to mainland banks. Golden Matrix said it will receive revenue based on the activity it generates through SendGold-related transactions.

“This distribution agreement will not only help generate additional revenue for Golden Matrix,” said CEO Anthony Goodman, “but also serve to support the company’s unique value proposition with our global clients. We can now provide social gaming audiences with additional real-world value inside their current popular games.” SendGold CEO Jodi Stanton added, “We expect our joint efforts with Golden Matrix to create new opportunities for revenue generation and growth within the fast-growing, multibillion social gaming market.”
About Golden Matrix Golden Matrix Group, based in Las Vegas NV, is an established gaming technology company that develops and owns online gaming IP and builds configurable and scalable white-label social gaming platforms for its international customers, located primarily in the Asia Pacific region. The gaming IP includes tools for marketing, acquisition, retention and monetization of users. The company's platform can be accessed through both desktop and mobile applications. Our sophisticated software automatically declines any gaming or redemption requests from within the United States, in strict compliance with current US law. About Mobile Assets (SendGold) SendGold, based in Sydney, Australia, is an emerging, global financial technology firm with a peer-to-peer digital money platform that is hyper-liquid, universally accessible, and based on one of the world’s best-known and most reliable stores of wealth. SendGold customers own title to fully allocated physical gold and can use it for investment, gifting & global peer-to-peer payments, in any amount, using just their phones. SendGold's unique innovative 'Gold Rush by SendGold' mobile app is a unique approach to gamified, efficient customer acquisition and offers a Geo Location game similar to Pokemon Go, but with real gold. SendGold and all of its operations are fully-regulated under Australian law. Company practices are regulated by The Australian Securities and Investments Commission (ASIC) and the Commonwealth Corporations Act of 2001. SendGold is fully-compliant with the Anti-Money Laundering and Counter Terrorism Act and company compliance is monitored by the Australian Transaction Reports and Analysis Centre (AUSTRAC) under Designated Service Number 100529055. Forward-Looking Statements This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements. Connect with us: Twitter - https://twitter.com/GMGI_Group Instagram - https://www.instagram.com/goldenmatrixgroup/ Golden Matrix Group Contact: Franco Sun info@goldenmatrix.com www.goldenmatrix.com Jodi Stanton Chief Executive Officer Mobile Assets Jodi.stanton@sendgold.com www.sendgold.com


Mark Pey

January 15, 2019

Why Gold in 2019 according to The World Gold Council

"As we look ahead, we expect that the interplay between market risk and economic growth in 2019 will drive gold demand. And we explore three key trends that we expect will influence its price performance: financial market instability, monetary policy and the US dollar, and structural economic reforms. Against this backdrop, we believe that gold has an increasingly relevant role to play in investors' portfolios."

Why Gold is Valuable

According to The World Gold Council there are four attributes that make gold a valuable strategic asset:

  • it provides a source of return
  • it has a low correlation to major asset classes in both expansionary and recessionary periods
  • it is a mainstream asset that is as liquid as other financial securities
  • it has a history of improved portfolio risk-adjusted returns.

In 2018 these factors all came into play in gold’s price performance relative to other assets. As the chart below shows, gold outperformed shares, commodities, and balanced funds for the year:

 

world-gold-council-why-gold-2019

 

(Note: the "Long USD Gold" line on the chart is an index of gold performance in currencies other than the U. S. Dollar, including the Euro, the Japanese Yen, and the British Pound).

Why Gold now in 2019

In 2019 the Council expects a carry-over of the three main factors that drove gold performance in 2018:

  • financial market instability
  • monetary policy and the U.S. Dollar
  • structural economic reforms

The first factor drives gold performance as investors seek safe havens from market volatility, which has continued so far this year.

The second factor affects gold’s headline USD price, but the U.S. Federal Reserve is expressing a more neutral stance from the policies that drove relative dollar strength last year.

And the third factor, economic reform that will continue to support demand for gold in jewellery, technology and as means of savings, looks to continue especially in the countries across Asia that are responsible for 70% of global gold demand.

So Happy New Year to all our customers, and we hope you will make it a golden one!

Read full report from the World Gold Council.

Read more about gold liquidity

Follow SendGold on Facebook

 


Steve Wilson

December 17, 2018

Public blockchain consensus algorithms create order out of chaos.

They literally produce an agreed ordering of real-time entries on a shared ledger, in a special case where we choose to have no administrator, thus creating an official account of all transactions.

But do you actually need Consensus

“Consensus” is a beguiling property of blockchain which is actually difficult to generalise beyond cryptocurrency. Consensus is not what many people think it is. Most of the broader blockchain applications don’t need to reach consensus about the state of a ledger in the same way as Bitcoin does. And they can do without Bitcoin’s infamous overhead and processing delays. The problem space of the Bitcoin blockchain is non-fiat digital money; that is, electronic cash transacted with no intermediaries or regulator, and no registration of account holders. There are digital money solutions such as Digicash which use a central “mint” to oversee transactions and prevent double spend, but cryptocurrency advocates remained unhappy with centralised architectures until Nakamoto arrived. Nakamoto’s pioneering blockchain crowdsources the monitoring of transactions, with the network periodically reaching agreement on blocks of accepted transactions, which it commits to the shared ledger.

Singular Purpose

The consensus reached by blockchain is about one thing only: the order in which transactions are deemed to have occurred, for this is sufficient to prevent double spend (in Hyperledger Fabric, this function is explicitly named the Ordering Service). Cryptocurrency architects are free to reject central administration, yet very few real-world business settings are like that. Programs with intrinsic administration – such as education, healthcare, elections and land titles – don’t need to crowdsource questions about the state of their data. Blockchain consensus creates order out of the deliberate chaos of cryptocurrency, where key holders go unregistered. Many extended blockchain use cases, such as IoT or supply chain, have no such disorder. These networks are orderly to begin with, and don’t need an elaborate consensus algorithm to work out what’s going on.

Manager or Crowdsource

When analysing potential blockchain use cases, always ask precisely what any consensus is about. Is it beneficial to crowdsource the monitoring of a network if it’s cheaper or more natural to have a manager?   Follow SendGold on Facebook  


Jodi Stanton

December 12, 2018

Exclusive Shareholder Gold Rush

Save the Date - December 15/16 near you!
  • Have a bit of fun and find some gold.
  • As a shareholder, you have an exclusive invite to play.
  • Up to $30,000 to find across Australia.

Players must be listed as both a shareholder and a SendGold account holder to participate in this exclusive shareholder Gold Rush. Please contact us at customerteam@sendgold.com if you need to change this email address.

How to Play

Click here to find our how to play.

Sneak Peak: Gold bullion points in Perth

Between 9 AM and 12 PM on Saturday and Sunday you can find gold intermittently across these selected areas in Perth - up to $30,000 worth of gold to find across Australia!

[caption id="attachment_2336" align="aligncenter" width="300"]Gold-Rush-Perth Gold-Rush-Perth[/caption]

Want even more Free Gold?

Send us a video of yourself hunting or finding gold and we'll reward the most creative options with 100G and a spot on our website.

  Follow SendGold on Facebook  


Mark Pey

September 5, 2018

The most spectacular growth stories in software in the last decade have been the digital platform companies. Some of the best-known examples are the Big A’s: Amazon, AirBnB, and Alibaba. Scalable technology allows platform companies to attract customers rapidly without jeopardising reliability or re-engineering processes. They can also scale horizontally, benefiting from strong network effects to offer related products and services. In the year 2000 there were only a handful of large firms that could be described as platform companies. As of 2016, there were over 170 platform companies valued at US$1 billion or more. Brian Withers from The Motley Fool explains why investors love platform companies:

“If you build a software product once and serve multiple customers, that's powerful. If you put that product in the cloud and make it a scalable platform for hundreds or even millions of customers, it's even better. When your cloud-platform company is focused on a large addressable market and it benefits when its customers are successful, investors get really excited”.
Accenture’s Technology Vision Report 2017 lays out industry thinking around platform companies:
  • Global trade of digitally deliverable services has more than doubled over the past decade, comprising approximately 50% of total services exports.
  • In 2015, 81% of companies believed that “industry boundaries will dramatically blur as platforms reshape industries into interconnected ecosystems.”
  • In the 2016 survey, 82% believed “platforms will be the ‘glue’ that brings organisations together in the digital economy.”
  • The 2017 report saw platform companies rapidly becoming the “new normal,” creating “central hubs for the rich and complex digital ecosystems that companies want to access.”
"Australia risks being left behind in the shift to platform companies. Australian corporates haven't moved swiftly enough to shift their business models to platforms", according to John Meacock, chief strategy officer for Australia and Asia for Deloitte. "They are not innovating systematically, he said, and are focusing too much on product and staff-led innovation rather than business model innovation which will "shift the dial"", he said. Australia is not without its platform successes, however. Notable "A-list" billion dollar companies include AfterPay and Atlassian. Sydney-based early-stage company SendGold have heeded this call and have taken the software platform approach to one of the largest markets in the world: gold bullion. Daily gold trading exceeds $200B, 25% more than the entire daily S&P 500 share market trade volume.
  • SendGold is hosted in the Amazon Web Services cloud, which means they can scale it globally without adding significant costs.
  • The platform is designed to enable them to digitise and monetise other physical investment assets like silver, platinum, and investment-grade diamonds.
  • The company’s Gold-as-a-Service APIs were designed specifically to work with other platform companies, enabling other businesses from gaming to loyalty to neo-banks to provide asset-based transactions to their customers.
The company started with physical gold because it is not a financial or banking product so there is no additional regulatory overhead for SendGold’s platform business partners. This means SendGold can create new channel categories where value can be exchanged for the first time. The company has their sights on messaging, chat, and social platforms, which have struggled to offer global payments and value exchange because of the cross-border friction inherent with national bank currencies. SendGold’s deal with Global Reward Solutions (GRS), the world’s largest cloud-based loyalty platform, is an example of their platform strategy in action. A single platform integration has enabled SendGold to access the GRS global customer base of more than 3 million people. SendGold’s GRS integration goes live this month. The company also has two other platform deals signed, one with Asia-focused gaming platform GMG Global, and one with China-based accounting platform EZ Cloud.
“From day one we have been building an asset-based platform, with global application”, explains SendGold CEO Jodi Stanton. “Our platform is extensible across channels, including emerging distributed ledger technology, which is where we began. Every new feature can be rolled out to all our Gold-as-a-Service customers, aligning and expanding their value-added service with ours.”
Still time to become a SendGold Shareholder SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
CLOSES FRIDAY 14 SEPTEMBER! Consider the offer document and general risk warning before applying. Invest Now
  Follow SendGold on Facebook  


Mark Pey

September 4, 2018

Imagine if all those virtual gold bars and coins you accumulate while video gaming suddenly became real gold.

This fantasy is set to become reality. Australian fintech SendGold has signed a deal with Golden Matrix Group (GMG) – a US-based social gaming technology company – to embed real gold inside GMG’s platform, with large international customers primarily across Asia-Pacific.

SendGold is the company behind Gold-as-a-Service (GaaS), which is used by investors around the world to deal in gold bullion. Their gold is stored in high-security vaults in Australia and insured by Lloyd’s of London, yet using the SendGold mobile phone app they can buy or sell gold holdings, or use them to make peer-to-peer payments much as they might with digital currencies such as Bitcoin. Unlike Bitcoin, however, SendGold does not provide holders with a cryptocurrency or a digital token, but legal title to a physical piece of assayed, audited gold that can be used as a liquid asset. Now SendGold’s digital gold technology will allow gamers to accumulate gold bullion while playing their favourite games and manage it digitally. They can retain their gold in the SendGold vaults as an investment, or cash it out into a bank account at any time using the SendGold app. SendGold can even be used by those without bank accounts, as it can be exchanged with other SendGold customers. The global gaming industry is big business. It is three times bigger than the movie industry, and its revenues now exceed those of the entire global sports sector. And in Asia Pacific, which makes up more than half of the entire gaming industry and where GMG’s games are primarily distributed, gold has long been venerated as a traditional store of value, and a stable dependable hedge against currency fluctuations. SendGold CEO Jodi Stanton said gaming is a large, untapped market that the company is actively pursuing through its Gold-as-a-Service gold transaction platform. “We are strategically targeting Gaming as a key adjacent market.’’ says Stanton. “Asia’s Gaming market is now 69% of the global gaming market.” Stanton said participating in the Gaming sector also builds awareness of our peer-to-peer gold payments platform with one of our key customer segments at an age where they are just beginning to think about investing. SendGold is also tapping into the potential of the gaming industry with its own game, “Gold Rush by SendGold”. Gold Rush is an Augmented Reality (AR) location game like Pokémon Go and CodeRunner. Pokémon Go is one of the most successful mobile games with over 100 million downloads, generating over USD268 million. Instead of capturing game animals as in Pokemon Go, Gold Rush players can capture real gold that is automatically added to their SendGold account. The app combines augmented reality, geo-caching, gold tokenisation and map geo-fencing into what users have called a very simple, exciting, and fun app. SendGold plans to publicise Gold Rush events around the world to build awareness and buzz around the SendGold app. “At SendGold we are in Gold-as-a-Service discussions with partners with large, interactive audiences in sectors like social, messaging, communities, transactional marketplaces, and loyalty, and games certainly fits this mandate,’’ says SendGold Head of Business Development Mark Pey. “We’ve also added a specialist games industry executive, Jennifer Wilson, to our board. Jennifer brings internationally recognised and awarded deep specialisation in mobile, apps, web, games and social media, and brings valuable industry networks”, states Pey. "Our customers have so much to look forward to!" The other 'new game in town" is equity crowdfunding, which only started in Australia in January this year. SendGold has embraced this new capital raising channel to enable retail investors an opportunity to own part of their company. Investors who bid before 31 August will receive an invite to SendGold’s World First Gold Rush across Australia’s top 25 towns/cities in 4Q. SendGold’s equity crowdfunding offer is currently open via the OnMarket platform. SendGold is targeting a minimum raise size of $500,000, and a maximum of $2 million. The minimum bid size into the offer is $250. Invest now at OnMarket to own a piece of this company that has turned gold into accessible, peer to peer, digital money.
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Jodi Stanton

June 29, 2018

LAS VEGAS, June 28, 2018 (GLOBE NEWSWIRE) -- Golden Matrix Group Inc. (OTCPK: GMGI), a developer and marketer of social gaming platforms, today announced it has entered into a definitive distribution agreement with Sydney-based SendGold, a mobile asset financial technology company offering gold bullion transactional services through its digital money platform. Under terms of the agreement, SendGold’s gold bullion transaction service will be incorporated immediately into GMGI’s gaming platform, thus building on GMGI’s offerings to the large client base of its many social gaming operators, and creating additional monetization and gamer loyalty. GMGI will also assist SendGold with the design and translation of its mobile and web applications for the Chinese market. As a result of their collaboration, both companies are “particularly excited” about the opportunity to expand global interest in SendGold’s Gold Rush, a mobile app allowing gamers to seek out digital gold almost anywhere in the world. Using sophisticated technology similar to that of other popular games like Pokémon Go and Coderunner, Gold Rush is currently the only location game in the market in which gamers can own real gold. Once a gaming player in a Golden Matrix social game exchanges his in-game credits for digital gold, he can then register with SendGold and take ownership of real gold - which immediately becomes his individually-owned property. Players can choose to either keep the gold for investment purposes, or cash out straight to their local bank account, all in-line with regular gameplay. SendGold’s Gold-as-a-Service platform currently enables players to cash out in local currencies to mainland banks. Golden Matrix said it will receive revenue based on the activity it generates through SendGold-related transactions.

“This distribution agreement will not only help generate additional revenue for Golden Matrix,” said CEO Anthony Goodman, “but also serve to support the company’s unique value proposition with our global clients. We can now provide social gaming audiences with additional real-world value inside their current popular games.” SendGold CEO Jodi Stanton added, “We expect our joint efforts with Golden Matrix to create new opportunities for revenue generation and growth within the fast-growing, multibillion social gaming market.”
About Golden Matrix Golden Matrix Group, based in Las Vegas NV, is an established gaming technology company that develops and owns online gaming IP and builds configurable and scalable white-label social gaming platforms for its international customers, located primarily in the Asia Pacific region. The gaming IP includes tools for marketing, acquisition, retention and monetization of users. The company's platform can be accessed through both desktop and mobile applications. Our sophisticated software automatically declines any gaming or redemption requests from within the United States, in strict compliance with current US law. About Mobile Assets (SendGold) SendGold, based in Sydney, Australia, is an emerging, global financial technology firm with a peer-to-peer digital money platform that is hyper-liquid, universally accessible, and based on one of the world’s best-known and most reliable stores of wealth. SendGold customers own title to fully allocated physical gold and can use it for investment, gifting & global peer-to-peer payments, in any amount, using just their phones. SendGold's unique innovative 'Gold Rush by SendGold' mobile app is a unique approach to gamified, efficient customer acquisition and offers a Geo Location game similar to Pokemon Go, but with real gold. SendGold and all of its operations are fully-regulated under Australian law. Company practices are regulated by The Australian Securities and Investments Commission (ASIC) and the Commonwealth Corporations Act of 2001. SendGold is fully-compliant with the Anti-Money Laundering and Counter Terrorism Act and company compliance is monitored by the Australian Transaction Reports and Analysis Centre (AUSTRAC) under Designated Service Number 100529055. Forward-Looking Statements This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements. Connect with us: Twitter - https://twitter.com/GMGI_Group Instagram - https://www.instagram.com/goldenmatrixgroup/ Golden Matrix Group Contact: Franco Sun info@goldenmatrix.com www.goldenmatrix.com Jodi Stanton Chief Executive Officer Mobile Assets Jodi.stanton@sendgold.com www.sendgold.com


Mark Pey

June 8, 2018

We are excited to announce we have gone live this week with our GaaS partner Global Rewards Solutions, the world’s leading cloud-based rewards platform, to offer instant rewards of gold bullion through their platform. Everyone has heard of ‘Gold' rewards programs before, but this is the real thing. For the first-time loyalty program members will be able to use their loyalty points not just for spending but to instantly save and invest in one of the world’s premier investment assets. SendGold’s aim has always been to make gold simple, accessible, liquid, and useful, and this partnership shows how we can do that not only for our retail SendGold app customers but also for our growing list of distributors. Global Rewards Solutions supply many of the Fortune 500 companies and a worldwide community of recognition, incentives, training, and reward experts across North America, South America, Africa, UK, Europe, Middle East, Asia, India and Australia.

“Our rewards program clients look to us for innovative and simple-to-manage rewards options that can generate excitement and appreciation by their millions of members”, said Global Rewards Asia-Pacific V.P. of Operations Rick Matthews “and when we were introduced to SendGold we immediately saw a potential fit. The fact they had their Gold-as-a-Service APIs meant we could easily integrate their offer with our existing systems”.
Gold-as-a-Service by SendGold makes it simple for e-commerce sites, loyalty programs, games platforms, messaging apps and more to increase revenues and excite users with a timeless and universal asset that has fascinated people for centuries. Since gold is not a financial product, and since it has none of the security and regulatory concerns of other new forms of digital money, site and platform owners can let their customers build and hold real wealth directly inside their products and services without a requirement for financial licensing. The gold bullion option in the Platform’s catalogue is live now in Australia with global rollout starting with China and India slated for 3Q and 4Q 2018. The ways people hold and transfer value around the world is changing rapidly and based on gold’s clearly-defined legal and regulatory status, deep trading markets, universal acceptance, and 2500-year backtest for maintaining its value, we think this is just the beginning.