Mark Pey

March 24, 2020

In this two-part post, we will look at 3 things:

  1. How gold performed in the 2008 GFC
  2. Why the Covid-19 financial crisis is different
  3. How financial assets, including gold, might be expected to perform as the current crisis plays out.
We discuss the first two points in this post (Part 1).

Gold in the 2008 Crisis

The chart above shows the price of gold during and after the 2008 GFC. Of note is the initial reaction in 2008: gold declined. This was because gold is an extremely liquid asset with broad global participation and very deep markets. Investors liquidated gold in order to shore up losses elsewhere on their balance sheets and to avoid margin calls.

Once the immediate liquidity needs were offset, investors sought high-quality assets to invest in. Title to Physical Gold fit the bill because it is the safest investment asset there is: its value does not depend in any way on the performance of a counterparty. With doubts still lingering about the solvency and performance of counterparties of all kinds, including banks, funds, corporations, and even sovereign governments, investors sought out history’s best safe haven.

If we compare gold performance after the 2008 pre-crisis low to today’s gold bull run (so far) then we might expect that the current run still has a good ways to go:

But the Covid-19 financial crisis is different

The 2008 crisis started as a demand crisis as the solvency of global banks came into question. This made for an expensive but relatively straightforward fix, since the U.S. Federal Reserve Bank (and the other central banks) could inject money directly into banks.

But the Covid-19 crisis is manifesting first as a supply side crisis, as supply chains and companies shut down. So it is both the banks and their customers who require a bailout. And that supply shock is now spilling over to be a demand shock too.

And while the U.S. Federal Reserve is moving swiftly to support the financial assets of companies (through new overnight money market support and direct corporate bond purchases) they cannot support companies (and their employees) directly. That job is left to governments, who are now preparing very large fiscal stimulus and even direct payment packages.

In Part 2 we will comment on how financial assets including gold might be expected to perform as the current crisis plays out. Keep Calm and Carry On (Buying Gold) amid Covid-19 Jodi Stanton recognised as a finalist at the Women Leading Tech Awards Keeping our Clients Informed About Gold

Download our new app now and BUY 100% title to GOLD in minutes


Mark Pey

March 24, 2020

In this two-part post, we will look at 3 things:

  1. How gold performed in the 2008 GFC
  2. Why the Covid-19 financial crisis is different
  3. How financial assets, including gold, might be expected to perform as the current crisis plays out.
We discuss the first two points in this post (Part 1).

Gold in the 2008 Crisis

The chart above shows the price of gold during and after the 2008 GFC. Of note is the initial reaction in 2008: gold declined. This was because gold is an extremely liquid asset with broad global participation and very deep markets. Investors liquidated gold in order to shore up losses elsewhere on their balance sheets and to avoid margin calls.

Once the immediate liquidity needs were offset, investors sought high-quality assets to invest in. Title to Physical Gold fit the bill because it is the safest investment asset there is: its value does not depend in any way on the performance of a counterparty. With doubts still lingering about the solvency and performance of counterparties of all kinds, including banks, funds, corporations, and even sovereign governments, investors sought out history’s best safe haven.

If we compare gold performance after the 2008 pre-crisis low to today’s gold bull run (so far) then we might expect that the current run still has a good ways to go:

But the Covid-19 financial crisis is different

The 2008 crisis started as a demand crisis as the solvency of global banks came into question. This made for an expensive but relatively straightforward fix, since the U.S. Federal Reserve Bank (and the other central banks) could inject money directly into banks.

But the Covid-19 crisis is manifesting first as a supply side crisis, as supply chains and companies shut down. So it is both the banks and their customers who require a bailout. And that supply shock is now spilling over to be a demand shock too.

And while the U.S. Federal Reserve is moving swiftly to support the financial assets of companies (through new overnight money market support and direct corporate bond purchases) they cannot support companies (and their employees) directly. That job is left to governments, who are now preparing very large fiscal stimulus and even direct payment packages.

In Part 2 we will comment on how financial assets including gold might be expected to perform as the current crisis plays out. Keep Calm and Carry On (Buying Gold) amid Covid-19 Jodi Stanton recognised as a finalist at the Women Leading Tech Awards Keeping our Clients Informed About Gold

Download our new app now and BUY 100% title to GOLD in minutes


Mark Pey

March 17, 2020

There is still much we do not know about the current Covid-19 situation and the economic impact it will have. But we do know that worldwide stock, bond, and currency markets are already in significant turmoil, with short-term bonds issued by the U.S. Government trading at negative interest rates this morning for the very first time in history. We think it’s useful in times like these to focus on what we do know, rather than let the emotions of uncertainty and fear guide our financial decisions.

The Four Faces of Gold

As discussed in our 2020 Gold Outlook, we know that gold plays multiple roles in an investment portfolio and as a financial asset. First of all gold of course is an investment. And as an investment that competes and compares to other investments like company shares it is faring well. In a general slowdown company earnings will suffer, but gold has no such cash flow requirements to meet. Secondly gold is a currency, with a difference. Gold is the only currency that has no counterparty, that does not rely on the performance of an issuing government or bank in order to have value. Thirdly, at SendGold we think of gold as a bank account alternative. For the first time, if you invest your money with the U.S. Government you will receive no interest whatsoever, and you will not even receive all of your principal back at maturity. That economic reality will make its way through to banks and bank accounts. This means that gold is more competitive than ever as a bank account alternative. Fourthly, gold is an insurance policy. It is widely used as a safe haven in uncertain times. No government currency, bond, share, bank, or investment vehicle has survived every single calamity in history. Gold has.

Four Reasons: One Answer

These four aspects of gold mean that practically everyone has a reason to own it, whether you are a saver, investor, or someone wanting simply to protect your wealth in dangerous times. At SendGold our mission has been to create the safest, most secure, simplest, most accessible, and most liquid way to own gold. So whether you’re a casual saver, a savvy investor, or just seeking a safe haven in the storm: think hard about whether gold has a place in your portfolio at this time. You can also take a look at our 2020 gold outlook. 2020 Gold Outlook Download our new app now and BUY 100% title to GOLD in minutes