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The ‘Gold Standard’

Gold is the only investment asset that has survived every war, calamity and
economic crisis in history.

Over time, gold has proven to be a secure investment, holding its purchasing power and comparing favourably with property and other physical assets. There’s a reason why it’s called the ‘gold standard’ – gold holds its value because it is rare and universally prized. It’s also one of the most traded asset classes – which means that there’s always a buyer when you are ready to sell.

Historically, gold has proven to be an important stabilizing factor in investment portfolios during times of political and economic uncertainty, because it tends to zig when everything else is zagging!

How Gold Compares

Over the last 15 years or so the returns from gold have closely matched the returns from Australia’s housing market.

gold vs australian housing market


March 13, 2019

Maximum Top Up reward is $250. Ends March 31 2019. Download our new App now and get your 5% top-up on your purchases. Get the App "When you recall that one of the first moves by Lenin, Mussolini, and Hitler was to outlaw individual ownership in gold, you begin to sense that there may be…

Jodi Stanton

August 8, 2018

SendGold are pleased to announce the appointment of software, networking, and artificial intelligence executive Steve Bond to our Board. "A key part of SendGold’s go-to-market strategy is our B2B Gold-as-a-Service offer”, SendGold Head of Business Development Mark Pey noted.  "Market penetration with B2B distribution partners requires a very different skill-set than retail. We are pleased…

In the News

Jodi Stanton

August 28, 2018

SendGold investor and advisor, Ken Chapman, says digital gold is the solution for investors who want to hold physical gold but don’t want all the problems that come with storing it. “Our goal was to provide a friction-free digital experience of the physical asset gold,’’ says Steve Wilson, SendGold Chief of Security.…

Source: Indian Sun

Jodi Stanton

August 24, 2018

NOTHING could be more symbolic of the late 2010s internet culture than a crowd-funded, mobile phone-based application that harnesses the vibe of Bitcoin and the ‘excitement’ of the Pokemon Go fad, but that’s exactly what start-up SendGold is doing by developing a payment platform backed by physical gold.

Source: Mining News

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