Dedicated to quality and obsessed with security

SendGold has brought gold investing into the digital age with its secure, smart and innovative service. Dedicated to quality and obsessed with security, SendGold provides a fast, simple and safe way to purchase and manage your gold, all from the smartphone in the palm of your hand.

SendGold was founded by senior executives from Microsoft, McKinsey & Co., J.P. Morgan and Price Waterhouse Coopers with the goal of offering a simple, fast, accessible and fair way to build and exchange wealth using real assets that have stood the test of time.

As a SendGold customer you are protected by some of the strongest property laws in the world…

SendGold customers are the individual outright owners of the gold in their accounts, and only SendGold customers may provide instructions as to what they want to do with it. All customer gold is held for safekeeping in high-security vaults managed by Brink’s Global Services, the world leader in precious metals vaulting services. All gold is audited for quality and purity by Bureau Veritas and insured against damage or theft by Lloyd’s of London.

…and some of the strictest financial regulations

The company and all of its operations are fully-regulated under Australian law. Company practices are regulated by The Australian Securities and Investments Commission (ASIC) and the Commonwealth Corporations Act of 2001.

SendGold is fully-compliant with the Anti-Money Laundering and Counter Terrorism Act and company compliance is monitored by the Australian Transaction Reports and Analysis Centre (AUSTRAC) under Designated Service Number 100529055.

SendGold customers’ privacy is protected by the SendGold Privacy Policy which complies with the Privacy Act administered by the Australian Government Office of the Australian Information Commissioner.

All SendGold customers are covered by consumer guarantees under Australian consumer law administered by the Australian Competition and Consumer Commission (ACCC). These guarantees cover product descriptions, product quality, and acceptable service delivery standards.

Our gold suppliers and standards are world-class

The London Bullion Metals Association (LBMA) is the pre-eminent standard-setting body for the global wholesale market for precious metals. All SendGold gold is provided exclusively by refiners who are LBMA members.

The LBMA have established The Global Precious Metals Code (GPM Code), which sets out the standards and best practices expected from participants in the global wholesale market for precious metals. The Code covers principles including ethics, compliance, governance and risk management, as well as business trade conduct.

SendGold have signed and are adherents to the standards in the GPM Code.

With SendGold financial security means peace of mind

It’s an uncertain world. But as a SendGold customer you can be certain that you own history’s most reliable asset, protected by some of the best quality standards, financial regulations, and legal protections in the world. That means you get peace of mind, by design. The SendGold way.

Mobile Asset Holdings ABN 15 614 791 043 and its wholly owned subsidiaries Mobile Assets ABN 89 615 060 252 and SendGold Vault ABN 75 615 062 694 are Australian Pty Ltd companies.

SendGold Values

We aim to be Earth’s most accessible, peer-to-peer money to help real people sustain real buying power.

SendGold’s values guide the way we design our product, interact with our customers, and deliver our service. We think the best way to demonstrate our company values is to offer a system that is safe, responsive and inclusive, with low fees and low minimums.

  • Integrity: We act with integrity in all of our business dealings and operations, and we adhere to the highest standards of professional conduct.
  • Value: We believe deeply in the value and benefits of owning gold bullion in the face of today’s environment, and competitively offer history’s most reliable asset to our customers.
  • Innovation: We strive to meet the needs of our customers with innovation exceeding that of any competitor.
  • Transparency: We provide full transparency to our customers on our products, their accounts and our company.
  • Social responsibility: We are committed to help close the widening wealth gap by providing accessibility to a financial asset to everyone and not just the select few.

Jodi Stanton

March 5, 2019

Take a Look at the New SendGold App! Here at SendGold our new SendGold App aims to make your experience as safe and transparent as it would be with any financial service provider - with the added benefit of ease and convenience, of course. With the launch of our new app we’ve expanded our services…

Mark Pey

November 19, 2018

We believe blockchain network technology and compliance are reaching a tipping point, and we have now advanced our channel-agnostic Gold-as-a-Service (GaaS) into this sector, with new announcements to come around our SendGold Coin (SGC). "SendGold Coin (SGC) is based on an asset that cannot fork, has a fixed supply governed by physics not algorithms or…

In the News

Jodi Stanton

August 28, 2018

SendGold investor and advisor, Ken Chapman, says digital gold is the solution for investors who want to hold physical gold but don’t want all the problems that come with storing it. “Our goal was to provide a friction-free digital experience of the physical asset gold,’’ says Steve Wilson, SendGold Chief of Security.…

Source: Indian Sun

Jodi Stanton

August 24, 2018

NOTHING could be more symbolic of the late 2010s internet culture than a crowd-funded, mobile phone-based application that harnesses the vibe of Bitcoin and the ‘excitement’ of the Pokemon Go fad, but that’s exactly what start-up SendGold is doing by developing a payment platform backed by physical gold.

Source: Mining News

Why choose Gold? You’re banking on history.

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Secure. Smart. Innovative.