Dedicated to quality and obsessed with security

SendGold has brought gold investing into the digital age with its secure, smart and innovative service. Dedicated to quality and obsessed with security, SendGold provides a fast, simple and safe way to purchase and manage your gold, all from the smartphone in the palm of your hand.

SendGold was founded by senior executives from Microsoft, McKinsey & Co., J.P. Morgan and Price Waterhouse Coopers with the goal of offering a simple, fast, accessible and fair way to build and exchange wealth using real assets that have stood the test of time.

As a SendGold customer you are protected by some of the strongest property laws in the world…

SendGold customers are the individual outright owners of the gold in their accounts, and only SendGold customers may provide instructions as to what they want to do with it. All customer gold is held for safekeeping in high-security vaults managed by Brink’s Global Services, the world leader in precious metals vaulting services. All gold is audited for quality and purity by Bureau Veritas and insured against damage or theft by Lloyd’s of London.

…and some of the strictest financial regulations

The company and all of its operations are fully-regulated under Australian law. Company practices are regulated by The Australian Securities and Investments Commission (ASIC) and the Commonwealth Corporations Act of 2001.

SendGold is fully-compliant with the Anti-Money Laundering and Counter Terrorism Act and company compliance is monitored by the Australian Transaction Reports and Analysis Centre (AUSTRAC) under Designated Service Number 100529055.

SendGold customers’ privacy is protected by the SendGold Privacy Policy which complies with the Privacy Act administered by the Australian Government Office of the Australian Information Commissioner.

All SendGold customers are covered by consumer guarantees under Australian consumer law administered by the Australian Competition and Consumer Commission (ACCC). These guarantees cover product descriptions, product quality, and acceptable service delivery standards.

Our gold suppliers and standards are world-class

The London Bullion Metals Association (LBMA) is the pre-eminent standard-setting body for the global wholesale market for precious metals. All SendGold gold is provided exclusively by refiners who are LBMA members.

The LBMA have established The Global Precious Metals Code (GPM Code), which sets out the standards and best practices expected from participants in the global wholesale market for precious metals. The Code covers principles including ethics, compliance, governance and risk management, as well as business trade conduct.

SendGold have signed and are adherents to the standards in the GPM Code.

With SendGold financial security means peace of mind

It’s an uncertain world. But as a SendGold customer you can be certain that you own history’s most reliable asset, protected by some of the best quality standards, financial regulations, and legal protections in the world. That means you get peace of mind, by design. The SendGold way.

Mobile Asset Holdings ABN 15 614 791 043 and its wholly owned subsidiaries Mobile Assets ABN 89 615 060 252 and SendGold Vault ABN 75 615 062 694 are Australian Pty Ltd companies.

SendGold Values

We aim to be Earth’s most accessible, peer-to-peer money to help real people sustain real buying power.

SendGold’s values guide the way we design our product, interact with our customers, and deliver our service. We think the best way to demonstrate our company values is to offer a system that is safe, responsive and inclusive, with low fees and low minimums.

  • Integrity: We act with integrity in all of our business dealings and operations, and we adhere to the highest standards of professional conduct.
  • Value: We believe deeply in the value and benefits of owning gold bullion in the face of today’s environment, and competitively offer history’s most reliable asset to our customers.
  • Innovation: We strive to meet the needs of our customers with innovation exceeding that of any competitor.
  • Transparency: We provide full transparency to our customers on our products, their accounts and our company.
  • Social responsibility: We are committed to help close the widening wealth gap by providing accessibility to a financial asset to everyone and not just the select few.


March 10, 2020

A big congratulations to Jodi Stanton, our CEO, on being named a finalist in the Entrepreneur/Founder category of the Women Leading Tech Awards!  An accolade awarded in collaboration with Google, the award recognises the monumental strides women are making across leadership, engineering, product, data science, design, marketing, mentorship, sales, and women’s advocacy. The goal, here,…

Jodi Stanton

December 2, 2019

When I invest in companies, I always like to know the real team behind the CV. What is their collective life experience? What are their motivations? Will they have what it takes to survive the ups and downs of growing a business? We've recently been asked by some of our new investors what makes us…

In the News

August 7, 2018

SendGold CEO Jodi Stanton has been through the blockchain roller coaster over the last five years, and has the scars to prove it. Today, her young company, SendGold, is live in ten countries in various forms across Asia-Pacific, delivering digital gold money to anyone with a mobile phone, and does so without…

Source: Australian Business Executive

June 13, 2018

I like people. A lot. I like their stories. I have a couple of my own. I describe myself as a global citizen, taking a chameleon approach to my working life, proactively building a stash of rich life experiences. My career started in risk which led to Wall Street and later to…

Source: Chief Executive Story

Why choose Gold? You’re banking on history.

Get Started Now

Stable. Secure. Accessible.