Dedicated to quality and obsessed with security

SendGold has brought gold investing into the digital age with its secure, smart and innovative service. Dedicated to quality and obsessed with security, SendGold provides a fast, simple and safe way to purchase and manage your gold, all from the smartphone in the palm of your hand.

SendGold was founded by senior executives from Microsoft, McKinsey & Co., J.P. Morgan and Price Waterhouse Coopers with the goal of offering a simple, fast, accessible and fair way to build and exchange wealth using real assets that have stood the test of time.

As a SendGold customer you are protected by some of the strongest property laws in the world…

SendGold customers are the individual outright owners of the gold in their accounts, and only SendGold customers may provide instructions as to what they want to do with it. All customer gold is held for safekeeping in high-security vaults managed by Brink’s Global Services, the world leader in precious metals vaulting services. All gold is audited for quality and purity by Bureau Veritas and insured against damage or theft by Lloyd’s of London.

…and some of the strictest financial regulations

The company and all of its operations are fully-regulated under Australian law. Company practices are regulated by The Australian Securities and Investments Commission (ASIC) and the Commonwealth Corporations Act of 2001.

SendGold is fully-compliant with the Anti-Money Laundering and Counter Terrorism Act and company compliance is monitored by the Australian Transaction Reports and Analysis Centre (AUSTRAC) under Designated Service Number 100529055.

SendGold customers’ privacy is protected by the SendGold Privacy Policy which complies with the Privacy Act administered by the Australian Government Office of the Australian Information Commissioner.

All SendGold customers are covered by consumer guarantees under Australian consumer law administered by the Australian Competition and Consumer Commission (ACCC). These guarantees cover product descriptions, product quality, and acceptable service delivery standards.

Our gold suppliers and standards are world-class

The London Bullion Metals Association (LBMA) is the pre-eminent standard-setting body for the global wholesale market for precious metals. All SendGold gold is provided exclusively by refiners who are LBMA members.

The LBMA have established The Global Precious Metals Code (GPM Code), which sets out the standards and best practices expected from participants in the global wholesale market for precious metals. The Code covers principles including ethics, compliance, governance and risk management, as well as business trade conduct.

SendGold have signed and are adherents to the standards in the GPM Code.

With SendGold financial security means peace of mind

It’s an uncertain world. But as a SendGold customer you can be certain that you own history’s most reliable asset, protected by some of the best quality standards, financial regulations, and legal protections in the world. That means you get peace of mind, by design. The SendGold way.

Mobile Asset Holdings ABN 15 614 791 043 and its wholly owned subsidiaries Mobile Assets ABN 89 615 060 252 and SendGold Vault ABN 75 615 062 694 are Australian Pty Ltd companies.

SendGold Values

We aim to be Earth’s most accessible, peer-to-peer money to help real people sustain real buying power.

SendGold’s values guide the way we design our product, interact with our customers, and deliver our service. We think the best way to demonstrate our company values is to offer a system that is safe, responsive and inclusive, with low fees and low minimums.

  • Integrity: We act with integrity in all of our business dealings and operations, and we adhere to the highest standards of professional conduct.
  • Value: We believe deeply in the value and benefits of owning gold bullion in the face of today’s environment, and competitively offer history’s most reliable asset to our customers.
  • Innovation: We strive to meet the needs of our customers with innovation exceeding that of any competitor.
  • Transparency: We provide full transparency to our customers on our products, their accounts and our company.
  • Social responsibility: We are committed to help close the widening wealth gap by providing accessibility to a financial asset to everyone and not just the select few.


March 26, 2018

ORIGINAL SOURCE: Goldman Sachs expects gold to 'outperform' amid growing fears of a stock market correction by Sam Meredith of CNBC on 26/03/2018. "Our commodities team believes that the dislocation between the gold prices and U.S. rates is here to say," Goldman Sachs analysts, led by Eugene King, said in a research note published Monday.…

Mark Pey

February 15, 2018

PwC released it's latest report, The rising attractiveness of alternative asset classes for Sovereign Wealth Funds. “In addition to being a hedge against crises, gold outperformed all traditional asset classes on a ten- and twenty-year basis.” “Among alternatives, when examining the correlation returns with the S&P 500 index, gold is an excellent diversifier.” “Gold as…

Why choose Gold? You’re banking on history.

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